“Viral” content is a phrase that is heard by most people frequently every day. Ever since social media became a dominant part of our lives, virality seems to be all everyone seems to care about. But what is viral content? How does content go viral? What are the strategies, techniques, and thought processes that go behind creating attention-grabbing content?
This blog answers all your questions! So, how does content go viral? Well, this question has many marketers wondering. Moreover, in reality, as content marketers, that is what the community is striving towards. Who among businesses wouldn’t want to see their material shared and enjoyed by thousands of people?
Good news! Achieving the coveted status of going viral is entirely possible and practically achievable. Although it’s not something you should leave to chance, making viral content doesn’t require you to be an expert in content marketing. You simply need to understand how viral material functions.
The secret lies in being able to comprehend what makes content naturally shared and use that understanding in your marketing strategies.
What Is Viral Content?
Any content, be it visual, like images or videos, or written pieces like blogs or articles, that spreads with immense speed is known as viral content.
It has circulation in mind. People read the content, adore it, and post about it on social media. Before you know it, millions, if not hundreds of thousands, of individuals are interacting with your content.
This begs another question then. What kind of content can go viral? It might be a picture, a video, an article, or even simply a memorable phrase. It must be distinctive, shareable, and memorable for the right reasons.
How Can Viral Content Increase the ROI of Marketing Strategies?
Viral marketing that pays for itself is viral marketing. Consider it like this: you produce material, which is subsequently widely distributed online. Even though you have the option to execute a paid advertising campaign, you might not need to do so given that everyone is sharing your material online for free. As a result, you can reduce your marketing expenses and increase your ROI.
It is pertinent to note that there isn’t a guarantee that any of the content you produce will go viral. You can take many actions to increase your chances of launching a successful viral digital marketing campaign. In light of this, here are seven actions you should follow if you want to increase the likelihood that your material will go viral.
First, Conduct Research
If you don’t have a clear strategy in place for achieving your goal, you can’t hope to create content that goes viral. Start by creating milestones for the content itself. Set a specific objective and strive toward it, whether you want 100,000 followers or just want 100,000 people to see your blog.
Next, ascertain what your audience enjoys. Where do they hang out? What kind of content do they enjoy, connect with, and share the most? Determine where to launch your campaign and what medium to employ based on your responses.
Last but not least, look at previous viral content samples produced by your rivals. Determining what made the content so effective will help you create even better content.
Be Daring to Be Unique
Most people believe in playing it safe, but virality doesn’t necessarily come from that. It pivots on the ability of a brand to be different and play it out of the box. Content that attracts extensive attention in a short period breaks the conventional boundaries of advertising and communication.
Being able to ascertain your audience and relate to them with something unconventional can make blogs or social media posts go viral. If you are targeting the younger lot, integrate wit and humor into the work. Similarly, for children, try playing around with trendy opportunities at the time.
Get Your Users’ Attention
Your idea is your hook. It is what causes visitors to pause and focus on your material. It’s the reason those same individuals share your material on social media.
In other words, your hook is the key selling point of your article, more commonly referred to as a USP. A hook ought to entice your target audience, transmit a concise message, and inspire your listeners or readers to interact with your material more.
Consider your hook as bait. It draws the interest of your target audience and persuades them to take the desired action, such as visiting your website, subscribing to additional information, or following you on social media.
Depending on the format of the content, different types of hooks are used. For instance, every video needs a strong introduction and thumbnail, every article has a compelling headline, and photographs frequently profit from snappy taglines. You can avail yourself of reliable blog writing services to help you effectively create relevant content as well.
Still, in any situation, less is typically more. Avoid overanalyzing your hook. Maintain your brand’s integrity, cultivate a consistent brand image, and allow your business’s character to shine.
Use Visual Aids
You need images if you want your campaign to become viral. Which would you rather share on social media—a piece of writing with walls of unbroken text or a picture with a clever caption?
The likelihood is that you’ll share the image first unless you’re speaking to a specialized audience. Why? Viewers may quickly consume visual content. It’s a good time. In the end, you want to entertain your audience as well as strive to inform them.
Keep in mind the NSW Police Force from our previous example. Which do you think would be more effective for their target audience: a somber essay on scam statistics or an entertaining infographic highlighting the significance of scam detection?
Yes, you must offer valuable content, especially if you are a service provider. Just keep in mind that if you want to become viral, be innovative in how you provide this information.
Develop a Marketing Strategy
There is no doubt that, occasionally, unintentional content becomes popular. However, there’s no assurance that this will ever happen to the material for your business, which is why you need a strong strategy for marketing it and disseminating it widely. Here are some suggestions for structuring your plan.
Consider your content goals first. Perhaps you want to advertise a product that isn’t selling well or increase the internet visibility of your company. Refocus on your objective and develop a plan from there.
Then, specify the location of your audience. For instance, your audience may prefer to read news articles with a lot of punch, or perhaps they enjoy sharing videos on Instagram and YouTube. Share your material primarily on the channels where your target audience is most likely to look for it.
Consider your budget after that. Are you going to rely on organic shares or paid advertising?
You don’t necessarily need to launch sponsored advertising efforts; after all, there is no assurance that they will assist you in becoming viral. However, if your niche is crowded, you might discover that running one or two paid campaigns will make you stand out.
Finally, choose the duration of your campaign. Do you envision a short-term campaign lasting a few weeks or a three-month effort? By the way, there is no right response. Simply put, it depends on your unique goals.
In essence, consider your strategy as a road map that will lead you to your goal of achieving viral status. While you don’t have to adhere to it religiously, let it serve as a guide to help you get where you want to go.
Establish Your Success
So you’ve launched your campaign to become well-known online. How do you keep track of your progress to see if your goal has been attained?
How? By tracking your effectiveness, that is. You can utilize several tools for this purpose, including content marketing tools, social media analytics, and Google Analytics. Everything depends on where you conduct your campaign and on which platform you feel most comfortable.
What metrics should you monitor? Depending on your campaign, you’ll undoubtedly want to keep track of things like how frequently and on which social media sites people share your material.
You should keep tabs on how frequently individuals spread your links online. A tool like LinkTrackr is useful for this. You can track your entire sales funnel from start to finish, as well as how far people are spreading your links globally:
You might also take a look at your impressions, which are essentially the number of times that certain individuals view your material, although this number won’t tell you anything if you aren’t following the metrics above.
Failing and Trying Again Is part of the strategy
Never forget that you can’t take it easy after running a single successful viral campaign. Instead, concentrate on making your subsequent campaign equally successful.
Analyze your prosperous campaign first. Consider what works, and utilize this information to guide your upcoming content stream. For this, you can make use of the metrics you calculated before.
Consider your brand’s story next. What additional viral content can you create to support the brand message you hoped to convey with your initial campaign? Play to your strengths and emphasize your key principles at all times, since an audience appreciates consistency because it helps a brand come across as more genuine.
What if your material didn’t become popular? Don’t just consider it a failed campaign. Instead, consider it a chance to learn.
First, think about your approach: A goal-specific campaign strategy was in place, right? You face the danger of launching a marketing effort without a clear goal that is unlikely to be successful.
Review your understanding of your target audience next. Did you misjudge their preferences or choose the incorrect platform to reach them on? Do more rigorous audience research next time.
Lastly, look for any patterns in the audience’s feedback: Did your story fall short of living up to its intriguing headline? Was your content in any way repulsive or simply offensive? Even if you can’t please everyone, make sure you pay attention to any recurring themes.
A viral content marketing strategy requires a systematic approach. There is careful planning and unique execution that come together to create posts that go viral. Only videos or images don’t need to receive this kind of attention. Any post that has a mix of all the right elements can go through the roof in terms of engagement.
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