There is no question that a well-designed e-commerce website is an important asset critical to your success online. It is where your customers go to learn about your products and buy them. But what many business owners do not realize is that simply having a website is not enough. If you want to drive traffic and leads to your site, you need to put thought into the design of your pages.
Certain design elements should be in place if you want to drive traffic and leads from your site.
We will discuss five of the most important elements of e-commerce web design that you should keep in mind when creating your next site.
Use Attractive and Relevant Imagery
When it comes to e-commerce web design, one of the most important elements is imagery. The images you use on your site should be high quality and relevant to the products you are selling. In addition, they should be placed in strategic locations where they are sure to capture the attention of visitors.
Create a Sense of Urgency
Another important element of e-commerce web design is creating a sense of urgency. You want visitors to feel like they need to act fast to take advantage of your offerings. One way to do this is by using language that encourages them to buy now, such as “limited-time offer” or “while supplies last.”
Use Clear and Concise Call-to-Actions
Your call-to-actions (CTAs) are one of the most important elements on your site, so it is important to make sure they are clear and concise. Your CTAs should tell visitors exactly what you want them to do, such as “buy now” or “add to cart.” In addition, they should be placed in strategic locations where they are sure to capture attention.
Include Customer Testimonials and Reviews
If you want to build trust with potential customers, it is important to include customer testimonials and online reviews on your site. These can be placed in strategic locations, such as near your CTAs or on your product pages.
Make Sure Your Site is Mobile-Friendly
According to Shopify SEO, it is important to make sure your site is mobile-friendly. More and more people are using their smartphones and tablets to access the internet, so you want to make sure your site can be easily viewed on these devices. This means designing a responsive website that can adjust to different screen sizes.
So, while you may think that flashy graphics and an interactive user experience are the keys to online success, sometimes it is the little things that make all the difference. By taking a closer look at your e-commerce web design and ensuring these five important elements are in place, you can start driving more traffic and leads to your site.
To increase traffic and leads, it is important to focus on the following five web design elements. From using attractive and relevant imagery to making sure your site is mobile-friendly, these elements will help you convert more visitors into customers. By taking a fresh look at your website and ensuring these key components are in place, you can start seeing results in no time.
Tristan Harris is the Sr. Marketing Manager at Thrive Digital Marketing Agency. With over a decade of marketing experience, Tristan has been the driving force behind some of the most successful campaigns in their company.
