Melbourne is increasingly becoming home to thousands of multinational companies. With so many corporate offices in the city, the demand for corporate video production has gone up. With more than 1.8 million households, it’s no wonder that Melbourne businesses want to leverage new aspects like videos to increase their profits.
With a multicultural population, there are various ways you can appeal to Melbourne residents. However, videos are the way to go when you want to appeal to many different types of residents through one form.
Hence, when looking for corporate video production Melbourne, you must consider these seven crucial factors.
1) Video Type and Length of the Project
The type of video you need will obviously determine the kind of services the video production company offers. For instance, if you are simply looking for an explainer video, go for a company that provides only explainer videos.
However, if your project requires other types of videos like whiteboard animation or motion graphics, it is better to hire a company that offers all kinds of services. In addition, the length of the video production project will also determine the type of service you need.
2) Company’s Reputation
For corporate video production, make sure that they have enough experience in providing these services. Their portfolio will help you get an idea about their popularity and the kind of work they produce.
Visit their website and observe their client list. A good company should have a lot of satisfied clients in Australia and around the world. You can also check out their social media pages like Facebook and Twitter to know more about them.
3) Company’s Track Record and Portfolio
While checking the company’s reputation, make sure that they have a good track record. You can check out their online reviews to determine if the services are up to the mark or not. If you want, you can also contact some of their past clients and get an idea about their work.
Different companies specialize in various types of content. For instance, you might come across a company that offers only explainer videos and another that specializes in animated explainer videos. Hence, it is essential to check the company’s kind of services before hiring them.
4) Company’s Location
The location of the company will also affect your budget. When looking for a company that offers corporate video production services in Melbourne, it is better to hire a local business as they will charge lower rates than an outstation company.
If you hire a corporate video production company in Melbourne, it is better to hire one located near your office. It will help reduce the overall budget as travel costs can be reduced.
5) Company’s Collaboration Process
Ensure that the corporate video production company in Australia has a collaborative process to keep regular communication lines open with the clients. If you hire a company with an unorganized and non-collaborative process, it will negatively affect your project.
6) Company’s Customer Base and Demographic
When looking for corporate video production in Melbourne, make sure that they have a good customer base. It will help you get more clients and referrals in the future.
The quality of their services should also fit your budget and organizational needs. Also, it will help you create a video that your target audience will love and enjoy.
7) Production Cost
Different companies in Melbourne offer different types of video production services. Their rates will vary depending on the nature of the project, type of service provided, and location. If you hire a company offering services at cheaper rates, it is better to know why they can do so. Is their production quality up to the mark? How is their customer support service? Keep this in mind before hiring a video production company for your business.
Overall, when hiring corporate video production in Melbourne, ensure that the company provides quality services and is within your budget. It is essential to hire an expert company with an established local or international clientele.