Just like other social media platforms, Twitter can help you grow your career. It’s all about enabling different users to send tweets to a larger audience. So you’ve finally signed up for a Twitter account and decide to get started with regular tweeting every day and follow some of the influential people in your industry.
With time, you get comfortable with the platform and you want to step up your game and use Twitter to benefit your career. The decision to take your Twitter account to the next level depends on what you intend to do. Perhaps you want to read great content in a certain field? Or you are looking to make new contacts with some of your friends? Find jobs? Or try something fun.
Here are simple ways Twitter can contribute to your career growth.
Find a Job
There are several ways you can use your Twitter account to help you get jobs. Many individuals and companies have several Twitter accounts that they use specifically for recruitment efforts. Just doing a quick search on Twitter with the term “Jobs” will give you a long list of potential employers who are sharing job information about their organization.
Twitter allows you to follow different companies and most of them have job listings and openings on their accounts. Some of them have a separate account for company updates. Also, there are Twitter accounts dedicate to share job-search advice and useful career tips to help followers in their career growth.
So to be part of this, you must find your own personal voice to communicate abound your brand or qualifications. You can participate often on Twitter to ensure that your message is seen by many people and organizations every day. Keep your message simple and present yourself as an expert in your field. This will engage your audience where they can participate in conversations and offer feedback which helps to grow your brand.
Build strong connections
You can consider using Twitter to get more proactive in building connections and networking. There is only one rule when it comes to building links on Twitter, just become someone worth following. But how can you convince people to follow you back? The secret is to share tips, valuable links, become active on Twitter, answer questions related to your industry quickly, and be kind and connect with the Twitter community at conventions and events.
Hashtags can also work well in a number of ways. You can use them to find job openings or announce that you’re available for work. This approach may not be for everyone, but it can yield great results. When you identify someone who might be valuable in your career, you can consider reaching out to them directly and let them know that you’re looking for new opportunities.
So, before you start sending strangers “cold tweets” make sure you start by interacting with them through several retweets, comment on their tweets and then make the move to contact them directly. These connections are likely to respond to you if you’ve taken the time to build a professional relationship with time.
Build your personal image
You can start by putting together a great Twitter account with a good bio, profile photo, some background information and professional qualifications. Then go ahead and write useful tips or funny tweets to engage your audience. This is a perfect way to build your image and personal brand on social media outlets.
Remember your goal is to stand out in your field. You want people to recognize your brand and see you as an expert. It’s important to have a little niche where you can be described as an expert of choice, but it’s also good to display a great understanding of your industry in general.
The reason you opt to use Twitter is that it’s fast, public, and convenient, which is not the case on other social media platforms. This means that people can find you based on your speciality and brand that you’ve built for yourself on Twitter. Similarly, when potential employers conduct their due diligence to research you, they will see that you want them to see the brand you’ve created and how you can be of help. Twitter offers you an opportunity to build your profile, link to your blog, and build a strong network that portrays a positive image of you as a professional in your industry.
This is a great opportunity to do a self-promotion on what you’re good at and don’t post bad images or insult others. If you establish a strong professional reputation on Twitter, companies will start looking for you, and your career growth will be much easier.
Twitter is definitely an amazing tool for connecting with people and growing careers or businesses. If you have not taken advantage of Twitter as a job search tool, you need to get aboard and build your brand. Try it today and experience the difference that will make your career a success.
August 4, 2017 at 1:27 pm
I completely agree – while LinkedIn still gets the lion’s share when it comes to recruiting and careers, Twitter can help a lot too: for example, twitterchats are a great way to connect with like-minded users and influencers in your specific niche.