YouTube is constantly converting and evolving. Gone are the days of funny cat movies and puppies on skateboards. Today, YouTube is also a space for marketers. More than 1 billion hours of video are watched on YouTube daily– more than Netflix and Facebook videos combined.
But here’s the kicker… 62% of businesses are using YouTube as a channel to publish video content – that’s crazy! Crazy for you, that’s because YouTube is an incredibly effective business tool when used effectively. But to increase your sales you got to get extra separate YouTube views.
In this article, you’ll explore 9 ways to get more views on YouTube, build your brand, and increase a lot of YouTube subscribers.
9 Ways to Get More YouTube Views
Create Compelling Content
It doesn’t matter how many hacks or commercials you run in case your movies aren’t good. So how are you going to create compelling content to get more views on YouTube? Well, one of the fun ways is to make “how to” movies: just pay attention to what your best customers need to know the most, and then create movies that meet their needs. Does it work? Sure. YouTube author Graham Cochrane amassed up to 51 million YouTube views by specializing in instructional materials.
Cochrane reveals video thoughts in feedback from his social channels. If that doesn’t work, he asks his network what he should make films about.
Cochrane said, “An important part is when you ask people what they want and need, and then you move and make it for them — they assume you’re studying their minds!” In short, create consistent content that does your best to solve customer problems or meet their needs. This is the way to grow an unwavering network of fans and get views on YouTube.
Ensure your YouTube basics are up to snuff
First, we walk, then we run. Learn your basics and make sure you’ve checked all the boxes. Read our list of amateur YouTube guidelines and then come down below to learn our superior tactics.
Your basic YouTube startup tasks are:
- A persistently visible identity (your channel icon, YouTube channel image, as in the example of RuPaul’s Drag Race below, etc.)
- An out-of-the-box and informative “About Us” section (unless you’re a well-known YouTube star like Joana Ceddia)
- Up-to-date contact details (so all your capacity customers and Destiny Emblem partners can contact you)
Optimize Video Titles
Titles are often the most important part your YouTube target market perceives regarding your video content. A real name should adequately describe the content while capturing the attention of the viewers.
Zero in on your specific niche
Optimizing your YouTube advertising and marketing strategy requires choosing your goals carefully and relentlessly — and the content to get you there. Because you don’t make movies for everyone. You’re here for someone special: your audience.
Yoga with Adriene is thriving because she makes high-precision movies with titles like “Yoga for Joy” and “Yoga for Courage” or even releases variations of her movies in Spanish. She’s just one of many YouTube yoga teachers who walk people through poses, but her ultra-inclusive ideas and mindset struck a chord — she’s racked up nearly 10 million subscribers.
Share Videos on Social Media
If you already have a mature social media presence, link to sites and subscribers on YouTube. Some social media platforms like Facebook prioritize local video content. To leverage these social media channels, create local movies that tease and link to your YouTube content.
Encourage Viewers to Subscribe
Have you ever heard the saying, “Your exceptional new customers are your vintage customers”? In other words, retaining customers can be an effective way to develop your business. Well, the same is true for YouTube Outlook.
That’s why one of the easiest ways to get more views on YouTube is to inspire today’s visitors to subscribe, as the number of views for each new video you post increases as you gain subscribers. How do you get visitors to sign up? The extraordinary way is sure to invite you at the beginning and end of each video!
But don’t just ask visitors to join your YouTube channel. Make sure they also appear in the notification bubble after clicking subscribe. This way, viewers will be notified when you add a brand new video as soon as they subscribe. Increasing the number of subscribers is crucial to get better views on YouTube. So ask your visitors to sign up now!
Improve your video’s search ranking
Yes, YouTube is a social platform, but it is also a search engine. One of the best techniques for buying additional prospects is YouTube SEO, which is optimizing your movies for search. In other words, while your perfect viewer is typing your chosen keywords, your video rating should be at the top of the YouTube results list. With this method, you want to realize what your target market demands – tutorials, concepts,s or entertainment.
A ranking in the search results is the best way to attract current attention – not just subscribers now and those who are already curious about your channel (but we’ll get to that later) – to your movies. But that’s easier said than done. So what can you do to improve the search ranking of your movies on YouTube?
Research. You’ll need to use a device like Google Keyword Planner (note that you’ll want to set up a Google Ads account) to do the following:
- Find the concept in your next video mainly based on what people are already searching for (i.e. look at search styles and see which keywords have a lot of searches but few movies, i.e. little competition).
- Take the appropriate key phrases and use them for your metadata (i.e. your video title, tags, video description text, subtitles).
Optimize the Description of Your YouTube Videos
Each YouTube video consists of an outline that should provide YouTube users with a good explanation of the content material. Add appropriate key phrases to attract visitors to use the YouTube search engine. Target key phrases can also make your content look like another video after other well-known content.
Create Playlists to Keep People Watching
YouTube’s stats show that “the top creators on YouTube create and sell twice as many playlists as the lowest 25%.” Why do playlists work so well? Autoplay. It takes an effort to divert your interest from the movies you participate in after they’ve just played. There is a cognitive bias associated with paintings called “loss aversion.”
Loss aversion states that the pain of dropping something is twice as bad as the joy of gaining something of equal value. For example, loss aversion shows that people are twice as hard to hold on to $100 as they are to win $100. Autoplay uses loss aversion to reframe the situation.
The question is no longer “Do you have to watch every other video to actively click play?” Now the question is “Do you have to stop searching enough to actively click?”. It’s common but strong, and if your content is good, visitors will come back regularly. Playlists can also help improve search results, as playlist titles are another way to reach keywords.
The easiest way to create a YouTube playlist is to go to each video you want to display and click the “+” icon below the video. Then you can create a whole new playlist or upload it to a recent playlist. To get more views on YouTube, create a playlist of your high-quality content and start selling today!