If you’re a corporation with an annual calendar of events, that can only mean two things. Unlimited fun and the all-too-familiar stress of finding attendees!
Whether you’re a start-up or an established corporate, events are excellent ways to generate awareness and build communities and relationships. All it takes is a little inspiration and innovative promotion ideas to get people to attend.
Here are a few marketing ideas to effectively engage people’s interest from start to finish.
The event website is the gateway to your event. Attractive websites are the most powerful tools of marketing today. Use them to generate buzz around your event. Keep the information engaging and concise with an aesthetically-pleasing design. A dull page with too much text won’t get you the traction you need. Chances are that people will skip the page and go elsewhere!
With all the latest technology out there, it’s now easier than ever to create a fantastic website for your organization. Curate brilliant event experiences and establish a strong digital presence with a host of event management solutions. These platforms make running an event easier and more efficient.
From pre-designed templates, QR codes, and banners for social media promotion – they have it all. You no longer need to be an expert in web design to create a great website.
Build a Buzz on Social Media
Launch a pre-event social media campaign to keep people posted and interested! Regular snippets and teasers ensure that people are excited and interested right up to the day of the event.
Choose one, two, or all social media platforms to spread the word! If your event is high on visuals, use the aesthetic portals of Instagram for more traction. Have a fantastic video to share? Good old YouTube will save the day. Come up with a creative hashtag for your event? Enlist the help of Twitter.
Identifying social media influencers, local partners, and businesses for collaborations is also a fantastic way to get more people talking about your event.
While most corporate events will have sponsor partners, take this a step further by engaging the services of small businesses or local partners. It’s a great way to incorporate unique and exciting offers for your attendees.
Create excitement about your event through kiosks or pop-up stalls before the event. Depending on what their business is, local partners can help spread the message. They can make fantastic ambassadors whom you can, in turn, give a shout-out to on social media! Food vendors, beverage suppliers, stationery wizards, or apparel magicians – identify the right partner and define mutual goals before and during the event.
Approach your local partners with the right numbers and shared vision for great results. You could also collaborate on handing out custom labels and stickers on mugs, bottles, or other giveaways.
Promoted posts on Social Media
Invest in promoted posts on Instagram and Facebook targeted towards the audience you want to cater to. Define this audience based on age group, region/city and interests, and gender. Make attractive creatives for these promoted posts showcasing the highlights of the event, the speaker or artist.
In a sea of email communications, blocked calendars and overflowing inboxes, how do you make sure your event stands out? Make an unforgettable impression with creative and powerful invitations.
If your event has a speaker, put in interesting snippets of what people can expect at the talk. Use a combination of great visuals and catchy text to spark curiosity instantly. In a world of short attention spans and busy schedules, a compelling invitation makes all the difference!
Reach a wider audience through on-ground promoters at relevant touchpoints. Just ensure that promoters are thoroughly briefed regarding the event so they can answer questions about the event accurately and spread the correct message.
Print posters and have kiosks at locations where you have a captive audience or the audience you desire. Explore the possibility of outdoor hoardings subject to scale and budget allocated to the event.
Use some good old-fashioned print advertisements in newspapers for your event. Follow it up with detailed coverage of the event to create a sense of FOMO (Fear of Missing Out) for your next event!
Conferences and pop-ups
Do you have an amazing concept, service, or product to showcase? Seek out opportunities for B2B event marketing where you can establish a brand presence. Attending trade shows and conferences is an excellent way to promote your upcoming event or concept.
Pop-up locations also work wonderfully to create a quick but impactful presence and brand recall. You could also identify a special event in the city where most of your target audience will be present.
The limitless world of Technology
For a truly immersive experience, integrate the world of Virtual Reality (VR) as a way to market your event. If you have a great product to showcase, consider utilizing VR to promote it. How? The possibilities are infinite!
Think of simulators that give people a first-hand experience of your brand or universe. You could also integrate a VR tour of your products.
If you’re organizing a conference or training session, have guests attend an event within an event through VR! Create VR experiences where attendees can engage with people from multiple locations across the world at the same time. So much more interesting than a video conference, in our opinion.
Socially Responsible Events
Build not only brand awareness but inspiration towards a higher cause at your event. Why? It’s the right thing to do and people’s respect for your brand goes up several hundred notches when your efforts are socially responsible.
Integrate fundraising or awareness activities at your event for non-profits whose causes you feel strongly about. Create a positive impact on people’s lives and build enduring relationships with clients, employees, and prospective clients.
Big events or intimate gatherings, fancy billboards or innovative marketing ideas on a budget – there’s so much to choose from! The key is to find a strategy that works best for your business and brand. Marketing ideas that fit well with your brand image are guaranteed to boost and ensure fantastic attendance numbers for your event. Good luck!