Online marketing trends keep changing over time. It is time to move from outdated Internet marketing strategies to new updated methods. With the introduction of Google Panda and Penguin updates, modernizing Internet marketing has become all the more necessary. In the year 2013, you will see a paradigm shift, from the focus of all the SEO and marketing efforts on Search Engines, towards making it more people-friendly. The role played by the Internet audience is the basic premise for all upcoming ideas in Internet marketing. They are off-shoots of the responsiveness to the voices of users.
Be An Early Adopter In Agile Marketing
The era of micro sites are over and there is an increasing need for sites with high authority to be built. If you have already joined the agile marketing trend, then you can understand the dynamics that revolve around the basic factor ‘trust’. For instance, authorship for a blog post will identify the source and reiterate the strength of the source. This helps as an indicator of credibility to your blog post and thereby gives the ownership. Being agile involves more than this aspect of trust. It spans a wide horizon of things to do for a digital marketer. If you are not following agile marketing, ‘better late than never’, now is the right time to do it.
Responsive Web Design
‘Going mobile’ is the mantra of 2012. There are a lot of advantages that tablets, iPads and smartphones offer. It makes complete business sense to deploy websites that are compatible across these devices. User experiences should be without hindrances caused by differences in device interfaces. Responsive web design is the means to achieve this quickly and reap high return on investments. Developing streamlined websites, with grid layouts, adaptive images and smooth navigation is a must do.
Personalize Digital Experiences
A holistic combination of getting content, social media and SEO right will help. However the key lies in personalizing experiences to individual users. It is all about making your customer feel special so that he or she will make repeat purchases. Making a customer feel unique and important, will help you get brand loyalty in return.
The Need for a Local Presence
The majority of searches in the internet are localized. Registering your presence in Yelp, Google+ Local, and Google Maps help you strategize the local target segment that come in search of local businesses. Local search is a goldmine for small businesses, and it shows marked improvements in bottom-line sales.
Get Your Content Strategy Right
Many people find online advertisements disturbing to the main work-in-progress. There is an increased traffic towards sites resplendent with content sourced from proper and intensive research. When more number of infographics and product reviews dominate your site you are well ahead in the content race. Take to blogging and guest blogging. They are certainly the right way to capture the attention of readers and good sources of backlinks.
Promoting in Social Media
In recent times, it has become close to impossible to ‘game’ a process and tune social media to our needs. Social Media promotions in today’s context are carefully built relationships. A marketer should understand the logic behind the Social Media conversations by carefully listening to them and then responding. Be transparent and engage them effectively. This paves way for you to build brands in a sustainable manner.
When we look closer at the metrics associated with digital marketing, we will be able to find a pattern in the way Internet marketing has transitioned in the year 2012. The metrics have shifted towards the positive side based on how engaging, transparent and content conscious digital marketers are. You can counter the year 2013 confidently, if you get your ideas aligned to the online marketing trends.
January 1, 2013 at 12:59 pm
Promoting in social media is really the next big thing along with writing guest posts.
January 2, 2013 at 1:13 am
Good advice on “going mobile”. I am somewhat of a new blogger and this is one aspect I overlooked. I see so many people on their smart phones and ipads and I don’t even know how my site functions on this tools. Better get to work on this right away. Good article,..thanks
January 2, 2013 at 1:12 pm
Well it is really been a great idea to promote your products in social media. Most internet marketers depend on social media to attract people that can help for their success.
January 3, 2013 at 7:17 am
hi…..its seems to be great and effective ideas for 2013…..and i think web design(responsive web), your content and the way you engage social media. will be playing an important role just like web design plays a great role in a website. nice post very helpful for marketing my site in 2013. Thanks
January 3, 2013 at 12:28 pm
The best information I have come across this week about Internet Marketing Ideas. I loved your point of “being an early adopter in agile marketing” – there are many benefits attached with it – it is more productive, transparent, measurable, good for your career, and above all it is hell lot of fun in sense you get a chance of gathering everyone to talk about what you’re working on and sharing challenges with your team which quickly builds team cohesiveness. The best thing about this method is its ability to adapt to change. Nice article!
January 3, 2013 at 2:31 pm
Well, it’s really a great thing to promote products in social media since people nowadays, are too attached to social media.
January 3, 2013 at 5:14 pm
I agree, in a dynamic environment one has to rolll with the punches and remain flexible so as to be the next forgotten site out there.
January 4, 2013 at 6:53 am
I would like to rea more information about this article. Thank youfor posting and sharing this article to everyone.
January 4, 2013 at 12:28 pm
Very precise and well-written post! Focusing on proper content writing strategy and promoting via social media sites are the foremost criteria that should be brought in limelight in 2013. Direct mail marketing is one of the best and safest techniques to implement. Great article! Kudos!
January 8, 2013 at 1:33 pm
Adaptation is the key to survival. This phrase cannot be more true for the online world. Businesses which make money online need to keep pace with the upcoming changes along with being creative. And with all the other businesses providing similar services at comparable prices, your online presence needs to give you an edge over the rest.
January 9, 2013 at 12:14 pm
Great idea/Thank you fo rposting and sharing this article to everyone.
January 10, 2013 at 9:55 am
The ideas you have offered for marketing a website online are very useful. It is true that trends in internet marketing keep changing over a period of time. Hence, companies should stay updated with the latest in the industry and adopt the new methods of marketing in order to stay relevant and become more efficient.
January 19, 2013 at 12:55 pm
I agree with you that in the nearest future mobiles will take the most important place on the market of IT – technologies, and that’s why much attention should be paid to responsive design of your blog or website, and to social networks presence
Julia Spencer’s recent post.. 25 Fresh and Professional Responsive HTML and CSS Templates
January 21, 2013 at 1:17 pm
what is agile marketing?
February 16, 2013 at 9:57 pm
Hi I am new to your website but I am glad I found this post about foolproof internet marketing ideas.
I like to promote my site through social media, link building and email marketing but you can never have enough strategies!
March 7, 2013 at 6:27 am
This is awesome! Thank you for sharing such interesting and informative post. This is very well written
April 5, 2013 at 1:48 pm
Who can tell be some good social media tips, approaches. I know Facebook, Twitter and Google+ are the major participants, what what to do there? How attract people with products or services?
January 4, 2014 at 10:05 am
The ideas you have offered for marketing a website online are very useful. It is true that trends in internet marketing keep changing over a period of time. Hence, companies should stay updated with the latest in the industry and adopt the new methods of marketing in order to stay relevant and become more efficient.Thanks…!!
January 4, 2014 at 10:09 am
ideas you have offered for marketing a website online are very useful. It is true that trends in internet marketing keep changing over a period of time.companies should stay updated with the latest in the industry and adopt the new methods of marketing in order to stay relevant and become more efficient.Thanks…!!