Social Media Marketing has revolutionized the world of online trading and business undertaking. It is the single most factor that has helped the developers to track and identify the newly established needs and requirements of the online market. Social; Media has been a huge supporter of conducting online marketing. It not only helps you to connect with your customer base at any time but can also enable 24/7 interacting and communication service.
Now, let’s have a look at some of the social media metrics that can provide effective tracking of the social media marketing business activity:
Social Media Audience Growth/ Rate of Followers:
Social Media Audience Growth or Rate of followers is one of the Social media metrics for effective social media marketing. The social media growth rate is the one in which you can easily measure the number of your increased followers. You should always keep a check on the number of your followers. If there is a positive increase in the number of followers so, you should increase the post in order to hook them. But if the growth is negative then you should change your theme or strategy.
Social Media Audience Demographics:
As the name suggests, this metric is something related to demographics which means data. So, in social media demographics, the targeted audience is measured by collecting the information or data of their age, gender, the place where they reside, their likes or dislikes. But you must be wondering why this personal data is collected from the users. The answer is to get an idea of their target audience. With this, it also gives the chance to work in that direction to work to increase the target audience. It helps you to understand why only a particular group or section of the society is interested in your brand or services and to those who are not interested at all so what strategies should be changed.
Social Media Referrals:
Social Media Referrals offers you with the detail of when to measure, how many visitors came by and visit your website after clicking on the URL. Of any social media website. This is crucial because it gives you an opportunity to count the number of new visitors to your website. In many businesses, Social media referral is given much importance. It gives you an idea about your performance, how you are doing and what has to be achieved yet.
Social Media Fan Base:
As you can make a simple guess from the above point that Social media is that metric when the people share your content. This is necessary for you to measure that how many people are liking your content and sharing it to the other people or other users in the form of tagging photos or videos, using hashtags, or Instagram or Facebook stories that mention you by tagging your user page name.
With this feature, you don’t have to waste your time in collecting the data of your performance. With Instagram analytics, you can easily analyze how your Instagram post is performing. It gives you brief information about your post like how many times your post was seen, the number likes which you have got on your post, and the total number of people saved your post. It also gives you the knowledge about your top post in which you got a maximum number of likes. It not only tells you the performance of your post but also the hashtags used by you.
Just like Instagram analytics, the main purpose is to inform you about your performance. But it has some slightly different features. Like it tells you about the total number of tweets which you have posted in the last 28 days., the number of people who have visited your profile, the number of people saw your tweets. With this feature, all you have to do is to maintain or change your strategy in order to create the desired response.
Thus, Social Media Metrics is a useful way to detect the online activity of the target audience and provide them with all that they need in order to healthy customer experience to the online traders.