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Author: Kimber Johnson

Kimber Johnson is the co-founder of ASPEN App Design, which is a sister company of Vanity Mobile Apps and Pacific App Design. He has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.
February 2, 2017 Kimber Johnson

Design Process Suggestions to Help Create Extraordinary Web Experiences

Design Featured
Design Process Suggestions to Help Create Extraordinary Web Experiences

There are many variations on the design process that designers use when creating user interfaces for websites. Over time, designers tend to work into a

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December 19, 2016 Kimber Johnson

Tips for Creating a Powerful Location-based Marketing Program

Mobile
Tips for Creating a Powerful Location-based Marketing Program

Location-based marketing is one of the most exciting opportunities for businesses that has come out of the mobile revolution. The mobile device that is in

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October 14, 2016 Kimber Johnson

How to Improve Engagement on Your Mobile App

Mobile
How to Improve Engagement on Your Mobile App

Mobile devices have provided marketers and businesses with an unprecedented opportunity. Never before have we had such a direct line with which to reach consumers.

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July 10, 2016July 10, 2016 Kimber Johnson

How to Create a Content Marketing Program for Your Business

Digital Marketing Featured
How to Create a Content Marketing Program for Your Business

Before we get into the process of creating a content marketing strategy, it is important that both you and your team fully understand what content

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May 14, 2016 Kimber Johnson

How to Improve Conversions on Your Mobile Website

Mobile
How to Improve Conversions on Your Mobile Website

It is common business sense that one of the surest ways you are going to improve on the profitability of your business is by being

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April 26, 2016 Kimber Johnson

In-App Messaging Can Drive Customer Loyalty

Featured Mobile
In-App Messaging Can Drive Customer Loyalty

Building sound relationships with your customers is a key to making your business a success. Building customer loyalty can be as important to your business

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March 17, 2016 Kimber Johnson

Improve Your User Experience with Effective Interaction Design

Design
Improve Your User Experience with Effective Interaction Design

User Experience (UX) is not a new term in the digital world. It is something that has been important for a long time, even though

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February 5, 2016 Kimber Johnson

Types of Messages to Use for Your Push Notification Campaigns

Featured Mobile
Types of Messages to Use for Your Push Notification Campaigns

In today’s world, successful mobile apps generally use push notifications to increase user engagement. Remember that all it takes is one annoying message and users

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January 7, 2016 Kimber Johnson

How to Build Long Term Relationships with Your Customers using Mobile

Business Mobile
How to Build Long Term Relationships with Your Customers using Mobile

Trust is a very important ingredient when it comes to establishing a long term relationship with your customers. Over time, it has been shown that

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December 6, 2015 Kimber Johnson

Drive Mobile Retail Engagement with Personalization

Mobile
Drive Mobile Retail Engagement with Personalization

Many retailers are missing out by failing to personalize the selling experience for their mobile customers. They have already missed out on a huge chunk

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October 14, 2015 Kimber Johnson

Is Your Business Ready for the Evolution of Mobile Apps?

Mobile
Is Your Business Ready for the Evolution of Mobile Apps?

Much has been said lately about the speed at which mobile applications are reshaping the business landscape. Today, mobile apps have become an integral part

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May 19, 2015 Kimber Johnson

How to Increase Engagement with Your Mobile Application

Mobile
How to Increase Engagement with Your Mobile Application

Getting a mobile application developed is common place these days with a wide range of options available. One of the key issues facing app developers

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