Trust is a very important ingredient when it comes to establishing a long term relationship with your customers. Over time, it has been shown that most customers are interested in building a long term relationship with the people and businesses they deal with. One of the best ways through which this can be achieved is by making good use of mobile technology. From the beginning, you should plan on using it in such a way that at the end of the day your clients will find a good reason to stick with you.
Building a good long term relationship with your customers will mean that you come up with a long term strategy. You should try to look at things from the perspective of the future. Keep in mind; you should have things such as loyalty, retention and repeat business as part of your strategy.
This article will take you through some of the tips which you can apply so as to ensure that your customers stick with you.
Have a good knowledge of the customers you are dealing with
This is the most important suggestion. Getting to know your customers is the only thing that will give you the freedom to do things in a way you feel best suits the clients. It is not enough that you have a simple understanding of your customers. Take your time and get to know them at the grass roots level. This way, you will be able to design your products in such a way that they suit their specifications. In an attempt to achieve this, here are some of the very fundamental questions which you should always ask yourself.
Who are your customers? The answer to this question should be able to tell you the kind of people you are creating an app for.
What do these customers want? With this knowledge you be in a position to give what your customers are interested in. Trying to do otherwise will only make you look irrelevant and consequently fall out of favor with your customers. Having knowledge of what the customers want means that you need to conduct your research accordingly and know the situation on the ground level.
What do the customers need? Sometimes it is not possible that you will be in a position to meet all the demands of your customers. However, your mobile app should be made in such a way that it fulfills the mobile needs of your customers. Before you release your app, make sure that you have been able to build an app that is relevant to your customers.
Know your customers’ behavior
When you begin to understand the needs and behavior of your customers, you can do things in such a way that their specifications will be met. One of the ways this can be achieved is by analyzing the information about your customers and their behavior within your app that should already be available at your fingertips. If you are not tracking this data, it needs to be part of your future plans.
Contrary to the popular belief, most customers are now okay with businesses using their personal information to create a better in-app experience and they will often opt-in to these programs. This can even be facilitated further if you promise fringe benefits such as rewards, discounts or coupons for opting-in. Trust is also a very important element when it comes to getting personal information from your customers. It is logical that the customers will only be comfortable giving out their personal details to businesses that they trust and therefore feel safe with.
Making use of the purchasing behavior and the basic demographic data can be a good start in helping you have an understanding of your customers. Be patient enough to accurately find out where your market profile is, and then from there get to come up with a profile of each group of your customers.
Analyze their behavior within your app and how it relates to their purchase journey. After learning what your customers want, you will naturally now want to know their buying behavior in good detail. The following are some of the vital questions which can help you achieve your goal:
What do customers buy from you?
At what time do they normally buy it from you?
Why do they buy it from you?
What is their location at the time they are making these purchases?
These questions should be applied in all the customer profiles that you have been able to come up with. This way, you would have formed a foundation for a communication and strategy plan.
Learn how to solicit feedback from customers
The fuel that propels a new business from idea to launch to a sustainable success is customer feedback. Feedback can be gathered in numerous ways, such as direct conversations with customers in a number of channels. Feedback can also be gathered through observation. You can use your mobile app to ask them questions like:
How did you find us?
What made you decide to buy our product?
What is your favorite thing about doing business with us?
Come up with a communication and marketing strategy that will keep your customers coming back for more
It is not enough that you only get to know who buys your product and why they have done so. You will have to go a step further and come up with a strategy to ensure that they keep coming back. Don’t forget that loyalty comes in installments. It is the simple good gestures you do to your clients that will cumulatively make them stick to you.
Try to come up with a communication plan that will be able to suit the individual needs of your customers.
Always put into consideration what your customers like to buy and the time at which they do buy it.
Whether you own a business or represent a business, the importance of building and maintaining customer relationships is something that should always be encouraged. With that said, having a well-designed mobile app can go a long way to help build long-term relationships with your customers.