Even though life has slowly started getting back to normal, our world has radically changed. We no longer live in the world we used to before the pandemic. The long-term international crisis has transformed customer needs, our daily lifestyles, and the way technology functions.
In mid-2020, we truly understood the potential and the impact of technology and the internet. Technology has started to dominate each industry, and the business sector has to adapt to these rapid changes to stay in the game.
Technology trends in online businesses significantly impact how the industry will maintain itself among the cut-throat competition. Therefore, if you’re in the e-commerce business, here are some of the top tech trends to watch out for in 2022.
10 Top Tech Trends To Watch Out For in 2022
Mobile will become the center of business operations
A few decades ago, mobile or the smartphone was considered the future of the e-commerce industry. But, it has become the present now. Every day, the number of smartphone users worldwide increases, and mobile is said to be on the move. That means the role of mobile phones in the e-commerce sector is also becoming increasingly crucial.
Although the desktop or the personal computer is still the primary medium for most customers, it’s not going to be that way for long. Global studies in the e-commerce industry have found that smartphones are easier to use and better adapted to handle technology.
In short, mobile phones will soon become the center of business operations. Therefore, online e-commerce and entertainment sites will have to optimize their platforms to suit the mobile screen.
Voice search
Among top strategic technology trends, voice search engines are gaining immense popularity. There are countless options for virtual assistants like Alexa, Cortana, Google Assistant, Siri, Viv, etc. These virtual assistants allow users to give voice commands and activate search results.
Voice search is gradually becoming the most significant driver of e-commerce. In fact, Google reported that more than 20 percent of mobile phone queries were generated through voice commands. Additionally, almost 40 percent of millennials conduct searches on Google via a voice assistant.
5G and satellite-based internet
With the increase in popularity of remote-working, internet reliability is improving. Almost 60 percent of the global population is heavily dependent on the internet, and this number is increasing day by day. Although 5G is still in its infancy stage, companies like Apple, AT&T, and Google have already started researching 6G operations.
It can only be hoped that these tech trends will also extrapolate e-commerce traffic.
High-performance computing
Thanks to the growth of cloud computing and big data analytics, high-performance computing is becoming the norm. Computing technology needs to keep up with e-commerce business demand. Therefore, massive developments in this sphere will exceed industry expectations and grow.
For instance, tech companies like Amazon, Google, Microsoft, IBM, Alibaba, etc., and leading startups like Rigetti, Zapata Computing, D-Wave Systems, etc., have shown significant efforts in quantum computing.
Product customization
Allowing product customization is one of the leading trends, and it has also become an important driving force in the e-commerce industry. Most entertainment sites, including online casinos, rely on product customization operations to drive user interest. Another technology-driven innovation in online casinos has been the adoption of cryptocurrency as a payment method, VR-based gaming, and interactive gaming system, which are directed to change the consumer experience!
Some of the best online casinos in the USA are implementing innovative technology to cater to customer needs. Online casino technology trends have helped increase the popularity of these platforms over land casinos.
These trends will allow customers to make online purchases conveniently, and automation will enable the platform to customize and recommend products based on user data. Most e-commerce businesses across the world are using product customization operations. From the choice of music, furniture and apparel, online games, product customization is becoming integrated with technology.
Partnering with AI
Artificial Intelligence (AI) has become an indispensable part of technology trends in online businesses in recent years. AI is everywhere, from product customization to personalization, recommending products online, and ranking search results.
Online businesses can use AI for predictive analysis or forecast future trends. AI will also trigger tremendous growth in cloud computing as the internet of things (IoT) will make the space bigger. Content on entertainment sites, especially streaming services, will also become more enhanced and engaging with AI technologies.
Internet security and privacy
One of the major downsides to the digital revolution is the rampant organizational cyber threats that can endanger a company’s data. Many corporations have been the target of hackers and cyberattacks, including big names such as Netflix, Sony Pictures, Disney+, etc.
However, the industry has started to take counteractive measures to protect itself from cyberattacks. Defending against such attacks include top strategic technology trends, including cloud computing, encryption, backups, etc., and educating employees. Applying AI to cybersecurity protocols can make the process less expensive and more convenient.
Increase in NFT platforms
NFT stands for a non-fungible token, and it is a digital object that establishes unique ownership of something. NFTs have become standard for virtual real estate, digital paintings, seats in concerts, special equipment in video games, cryptocurrency functions, and so on.
By the end of 2022, the world will likely see NFTs permeate every sphere. NFTs are not only becoming a part of the digital economy, but they also allow people to maintain ownership rights.
ROPO/ROBO
ROPO (Research Online, Purchase Offline) and ROBO (Research Online, Buy Offline) have become a remarkable trend in the e-commerce market. It is the pinnacle of online shopping because it allows customers to search for products and compare the best deals conveniently. Meanwhile, it also allows e-commerce companies to monitor their offline conversions.
E-commerce businesses have to strengthen their digital marketing techniques centering around ROPO and ROBO. Apart from ROPO and ROBO, subscription-based services, automation, and product visualization will also become prominent trends.
Mobile wallets
Mobile Wallets need no introduction. If you’re thinking of launching a mobile-friendly app for your e-commerce platform, you need to integrate mobile wallets like Google Pay, Apple Pay, PayTM, Phone Pe, etc. Since the number of online customers is rising, buyers will start to rely on mobile wallets to complete their payments, which will increase the company’s sales.
