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How to Increase the App’s Organic Visibility?

There are more than 5 million mobile applications in this world. There are thousands of mobile app development companies all over the globe. As per a report was given by Statista 6140 mobile applications were released every day through play store of Android. with the help of these jaw-dropping statistics, we can analyze a number of APP developers and ideas of unique applications.

The maximum number of mobile application development companies are in USA and India. There are some amazing mobile apps with unique ideas and concepts. There are different types of apps including on-demand apps, event apps, restaurant apps, games, ERP apps, healthcare apps, booking apps, messenger apps, social media apps, etc. No matter how you need your app idea is and how brilliant your app execution is, if you are not focusing on app store optimization, there are changes of failure.

Let’s first see what is app store optimization

Do you know what is search engine optimization? Whenever you use Google to search for something you use keywords. Depending on the keywords in the query Google displays the most relevant links. There can be millions of answers to hearing the single question. Have you ever thought about how Google manages to show you the most relevant and best answers?

For instance, if you type the best fashion boutique in New York City, you get a list of different boutiques in NYC. These links are website links of those boutiques. The reason behind this result has numerous parameters. If you think you can develop a website and Google will display it on the first page then you think wrong.

While developing any website developers need to consider search engine optimization techniques. Developers include primary keywords in the titles, short descriptions, meta descriptions, and other content of the website. The images and videos that you used in the website need optimization. The website needs to gain a lot of good backlinks and reviews from customers to achieve a position on the first page of Google.

Similarly, when you are looking for a particular type of mobile app you search it in the play store and not in Google. The mobile app developers need to work on app optimization to achieve organic downloads.

In this article, we are going to discuss tips to improve app store optimization

  1. Understanding customer and competition

Before starting the actual development of any mobile application it is important to understand the end users. It is a good practice to create a buyers persona that involves every minute detail about the target audience. The details include demography age group gender profession economic status likes dislikes hobbies etc.

Once you know who is going to be your target audience you can easily develop a mobile application which will target the pain points of the buyers. Understanding customers are not the only important thing. it is important to understand the competition also.

Look for the similar type of applications in the play store and app store. Study those applications. Analyze what kind of features they are offering and if possible adopt some of the amazing features. Bring something unique in your app which is not present in the apps of competitors.

  1. Detailed keyword research

Just like search engine optimization the app store optimization also works on keywords. There are various amazing keyword research tools in the market that can help you identify the best suitable keywords for your application. The tools also analyze competitor applications and tell you their primary keywords.

What is the next step? Once you know what are the best suitable keywords for your application you can use those keywords everywhere in app development. Try to use the keyword in the name of the app.

Also, the short descriptions and meta descriptions should involve primary keywords. Make sure your app description page should be treated as a living document. Keep the description short and precise. The user should understand what exactly the app provides.

  1. Run AB test

What is a b test? When you launch an application, it has so many components. If your app has a good rating but the conversion rate is not as expected then you should consider changing different elements of your app. These elements can be title icon screenshots short description etc. With the AB test, you can analyze what changes have contributed to the increased conversion rate.

  1. Get quality backlinks

Backlinks work in app store optimization too. If you try to get different media praising your app, you can get quality backlinks. You can also build dedicated landing pages to promote app downloads.

  1. Unique icon

While designing the icon of your app it is important to reflect the functions of the app through the icon. The icon should be eye catchy and unique.

  1. Encourage ratings and feedback

When you allow users to offer feedback and reviews about your app, you can create a strong brand value. Ask users about your application performance after a certain period of time. The average ratings given by each user can change the ranking.

  1. Keep updating ASO practices

There are Different algorithms. These algorithms keep changing. Keep updating your knowledge and applying the different steps.


It is very important to work on app store optimization. App ranking matters a lot when there are numerous competitors and you want your app to stand out. If you follow all the tips mentioned above, you can definitely improve your app ranking. Simply developing an extraordinary application is not enough.


Written By

My name is Hemendra Singh. I am Managing Director and co-founder of The NineHertz, a top Mobile and Web Application Development Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.

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