The internet era us here. From checking emails in the morning to ordering food in the evening, the internet handles most of our daily activities. However, when you talk about the business benefits of the internet, there’s more in the platter than you can expect.
What I am talking about here are the ‘apps’. According to a recent report, by 2020 there will be roughly 6 billion mobile users in the world. And it is expected that by 2022 there will be 258.2 billion app downloads.
Now if you are an E-Commerce business owner, having an app for your business has become a necessity. Be it reaching the right segment of the audience or beating your competitors, there are enormous benefits of having an app.
Let’s check the benefits of having an app for your E-Commerce business:
Enhanced User Experience
Your users are your priority and so is their comfort. With an app you allow them to connect with you in the easiest way possible. To ease the process, you can allow the following features in your app-
- Camera- Suppose, you run a fashion E-Commerce store and for marketing purposes you let your users share their apparel on social media platforms. For this, you need to enable the usage of the camera right through your app. The more people use this feature the more they spread the word about your brand.
- Location- You might have seen this feature in several food logistics apps and even shopping apps. This feature cuts off the extra work of adding the shipping address. Moreover, it can also help your users to reach the nearest branch of your brand.
- Voice Search- People prefer the easiest ways to do anything and that’s what voice search lets them do. Allow your users to simply speak and have what they wish using the voice search feature.
Boosts Conversion Rates
What makes your audience get converted into your customers- great UX, easy navigation, and maximum usability. The conversion rate provided by apps is enormous, with 3x higher returns expected compared to mobile websites and nearly 1.5x higher costs than for desktop sites.
Moreover, users who try an app instead of the website are keen to explore more products than they would do while using the website.
Lesser Shopping Cart Abandonments
According to a report, the average cart abandonment rate is 67.91%. In the list of issues with an E-Commerce business, shopping cart abandonment ranks first. Several customers choose their favorite items to add to the cart and then abandon them before checking out. Why? Sometimes it’s the extra charges and sometimes the complex navigation process. People don’t like to go the extra mile while shopping when other businesses are providing an easy navigation system.
This can easily be solved using a mobile app. Through an app, you make the entire process of navigation like a breeze and hence lower the abandonment rate.
Using push notifications, you can let your users know about the interesting offerings and sales or new product launches right on their mobile phones. Just make sure that you don’t annoy your users by bombarding notifications and ultimately making them uninstall your app.
Push Notifications play a vital role in the success of any mobile app. Therefore, it becomes essential that you discuss this with your app development firm. This simple feature will allow you to increase brand awareness as well as give your users a reason to keep coming back for more to your app.
However, it’s important to note that each feature in the mobile app will add to its overall cost. So, you must know about the Cost Of Make An App. The more they visit your app the more are the chances of making a purchase. In this way, you’ll make a better relationship with your users.
Building an app is not that difficult but building an app that has strong features and a great user experience to hold your customers is difficult. With improved usability, you set the best impression of your business on your customers who have downloaded and used your app.
Also, your app shouldn’t take more than 3 seconds to start as taking more time can let your user abandon it. Both app load time and navigation process should be quick plus flexible.
To Wrap Up
As aforementioned, having an app can skyrocket your conversions and sales. However, it’s not just that having app matters but rather having a well-built app does. Your app should be able to hold your users and ultimately convert them into your customers and then lifetime customers.