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Does Your Email Marketing Campaign SPEAK LOUD?

Email Marketing Campaign is one of the most effective tactics to drive business; however your job is not over once you’€™ve run the compaign. To make the most of your email campaign it very important to ensure it speaks loud; in other words, you have to ensure that it brings good traffic. Does yours?

Pulpit rock

Online email marketing allows marketing experts to reach hundreds of clients, customers, companies and potential customers with new ideas, special offers, updated price tags and other timely information; but disappointingly marketers can unknowingly end up turning their email marketing campaigns into spam€ while trying to exploit it. Thus, marketing via email is a powerful yet a tricky matter. For those very reasons, it is way too easy for an email marketing campaign to end up among a torrent of undesired messages in blocked mailboxes of the very people you might like to do business with. In this scenario, your email is called nothing but spam!


Spam€™ refers to unwanted bulk email messages, in other words, similar messages sent extensively to a large number of recipients for promotional purpose. Oftentimes recipients fail to distinguish legitimate email marketing campaigns from spam. However, two major elements of a legitimate email marketing campaign are a) permission-based messages and b) messages are typically sent to a smaller, targeted group of recipients.

Since spamming will create a negative impression of your company and the product/service you provide, it doesn’t help you increase sales. Below are some basic yet effective tips to leverage your email campaign and make it loud.

Get The Recipient’s Approval

People normally get irritated if they get unnecessary promotional emails in their Inbox. As a result you should first ask for authorization before anything else. Secondly, you also need to ensure that you don’t break the law, as delivering unsolicited e-mails is illegal in many countries.

Convince First, Then Offer

If a recipient is not convinced he will likely move your email to his junk folder. Since emails are a personal thing, your email should be more than a sales pitch. Providing necessary and useful information can definitely turn potential clients into actual clients hence the importance of  giving strong reasons why your email should be read and not discarded.

Make A Perfect Blend Of Text & HTML

Emails that contain only text (i.e. no colors, visuals or formatting) appear quite uninteresting. When it comes to email marketing campaigns, embedded HTML will boost your efforts. Overall, HTML shouldn’t be a concern at all so long as your email company follows some basic guidelines, such as balancing images and text, avoiding redirecting links, and validating your addresses.

Below is an email metrics performance funnel you should evaluate for every email campaign.

email flow

With the effective utilization of this funnel, you can identify the following scoops of opportunity.

  • Opens (open rate): This will tell you how good your subject line was – an indication of whether it got people’s attention?
  • Clicks: How good was your offer and the content?
  • Transactions: Did you land them on the right page? Was the offer/content adequately related to the information on your site?

Regularly comparing how your emails perform in funnel visualization like above allows you to make strong optimization decisions for your emails. Other parameters you need to consider include Inbox Placement (Engagement), Unsubscribes and Complaints (Reputation).


Deliverability sets the context, but when it comes to measurement it is misleading because of the following reasons.

  1. Information can still unreliable (Return Path).
  2. Deliverability measures the number of messages sent subtracting the number that returned a hard-bounce message. This can generate a false impression.

So save yourself from all the crazy creatures on this planet and add some value to your marketing efforts. With the appropriate approach and targeting the right audience, your email marketing campaign can definitely bring in some good results.

Written By

I work with Softweb Solutions Inc, an Enterprise Mobility Solutions company based in Chicago(US). Please share your ideas using our Twitter handle @softwebchicago



  1. Jon Klokov

    August 11, 2013 at 10:53 pm

    I’ll play devils advocate here and say I am not convinced as to the efficacy of email marketing campaigns, at least for niche industries. That said, this article gives some pretty great ideas to make your emails not seem “spammy” or otherwise unattractive on the grand scheme of things, so props to you! I would also add that including some form of customization and efforts to make your emails seem more tailored to the potential customer is a good idea as well.

    • Mehul Nayak

      August 12, 2013 at 6:46 am

      Thanks Jon for Appreciation,

      I also agreed with your sentence for form customization to get potential customer.

  2. raj

    August 12, 2013 at 3:50 am

    Getting thousand of Email subscriber can sometimes be an easy task for a business but finding 100 of the potential customers among them is more difficult. What businesses now a days does is to get thousands of email subscribers & start sending emails to them, most of these emails end up in a spam folder which is of no use. Without proper planning this is what happens to these businesses, these tactics should be avoided. Did you see the new gmail look, they have now made 3 different tabs for different kind of emails, promotional emails now end up in its promotional email folder which people generally don’t open if they are not being taken into confidence.

  3. Mehul Nayak

    August 12, 2013 at 7:02 am

    Thanks Raj for Comment,

    For the email marketing campaign mostly company using email campaign software to send a messages to potential customers, But most of customers getting that mail in spam folder. So you need to follow proper tactics to improve your email marketing campaign to gain traffic for potential customers. And also Gmail new look with three different tabs that really will help to improve result to get genuine customers.

  4. Pramod

    August 12, 2013 at 9:02 am

    Nice article Mehul !
    Its very important to have the approval on the recipient before sending mails to the mail can be considered as a spam . Business should employ subscribe to newsletter widgets on their websites to get potential new subscribers which can be converted to leads.


  5. sunnyson548

    October 31, 2013 at 12:37 pm

    I love the last point deliverability because the customers should at least read and understand the content inside the mail. Regarding to this marketing i strongly prefer this deliverability

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