Yahoo has taken over from Virgin as the owners of the UK Internet clip rights in a three-season multi-million pound deal from 2010 to 2013. This means that football fans who want to watch highlights of the Barclays Premier League Football matches that involve teams such as Manchester United, Chelsea, Arsenal, Liverpool, Manchester City and Tottenham, on the Internet can now do so on Yahoo’s highlight service.
Furthermore, Yahoo also own the rights to syndicate all or part of the Premier League highlight content to third parties in the United Kingdom. Already, the global Internet firm has attracted video advertising form multi-national corporations such as Adidas, Heineken, BT and Sony Pictures. It is hoped that these clips will attract not only advertisers but football supporters and followers to use the Website even more.
Fans can expect to watch football clips from top-flight weekend games online after midnight on Monday morning while midweek matches can be viewed on the Internet shortly after midnight the next day.
Do you ever watch sport highlights on the Internet?