In the digital era, organizations have to track a lot of data such as product documents, brand ideas, customer preferences, and reports. This is highly challenging for enterprises because all this information might be stored on different systems, websites, or with teams working in various locations. However, implementing Content Management Systems (CMS) helps enterprises simplify this process by consolidating all crucial business data in one digital interface.
In recent times, SharePoint is considered one of the most versatile and prominent CMS platforms in the market. By implementing SharePoint CMS, businesses can conduct & monitor marketing campaigns, enhance web traffic, and optimize business outcomes accurately. Moreover, business users can use SharePoint to organize their content and other digital assets in the Cloud. Overall, this platform helps in improving transparency and collaboration within the organization.
An Overview of SharePoint CMS
SharePoint is a Microsoft-based popular Content Management System built using JavaScript. Being a part of the Microsoft 365 suite, various enterprises use it for storing, observing, and sharing documents and information. SharePoint CMS brings the power of personalization and conversation management right into the hands of business leaders and employees.
The CMS features a robust web browser interface that is managed by a custom role-based system. This interface is more similar to a Windows desktop’s appearance, which makes it easy for non-technical users to understand and use the system. SharePoint’s free-to-use technology platform and API architecture help developers with the flexibility and scalability they require. Developers from the reputable offshore SharePoint development company help enterprises get the most out of this feature-rich and scalable CMS platform.
Key Ways Businesses Can Use SharePoint CMS
Optimize User Experiences
In general, marketers are predominantly looking to resolve data silos that keep them isolated for so long and refine their user experience strategies. The engaging digital experiences that customers expect today need more than just the creative efforts from the enterprise’s marketing teams. Experiences need contribution from several teams and the help of IT to ensure the proper delivery of services across all platforms.
SharePoint makes it possible for marketers and IT teams to collaborate on their contributions to deliver, manage, and optimize experiences. This enables digital experiences to be more receptive and personalized across the whole customer journey. With SharePoint’s built-in DXP platform, organizations and marketers can reap huge advantages that can help them deliver more value to their end users.
Manage Digital Assets
SharePoint introduced Syntex AI to help business users and digital leaders establish personalized experiences. This intuitive tool helps professionals understand customer tendencies, improve customer segmentation, and manage digital assets effectively.
Businesses largely rely on loads of digital assets, including videos, images, presentations, PDFs, documents, and GIFs while running campaigns. Over time, organizing this much content can become challenging; hence companies usually implement a third-party DAM tool to help during the campaign process. However, DAM tools require users to find and transfer assets manually; which is a time-consuming process, especially when the digital asset library grows. Whereas, Syntex AI leverages Artificial Intelligence that helps business users discover, export, or import digital assets for campaigns easily and even offers video assistance with automated tagging features. Besides, users can easily reuse and repurpose their existing content using Syntex AI, rather than building a new one from scratch.
Effective Customer Segmentation
As mentioned before, SharePoint is well-known for its customizability. In the competitive era, customization remains one of the crucial factors for both enterprises and customers. Organizations are focussing heavily on brand customization. However, it takes a lot of data and segmentation to implement personalization properly. SharePoint offers upgraded customer segmentation functionalities. This way, users can experience analytics and mine valuable insights from user interactions. Business leaders can also identify what are the current trends and customer expectations when it comes to customized content and make alterations as needed.
With SharePoint CMS implementation, enterprises can gain a 360° perspective of the user journey, so that final decisions can be made based on a series of interactions. Data can be extracted from multiple platforms using SharePoint, enabling business users to eliminate data silos and provide omnichannel experiences for customers. Furthermore, SharePoint helps brand professionals visualize how customers navigate or react to brand content. This makes it easier for enterprises to make alterations and highlight the sections of their content that the customers frequently hone in on the most.
Improve Relationships Through Marketing Automation
SharePoint makes it easy to manage promotions and campaigns through automated content. Frequent interactions help enterprises to promote relationships with customers by providing them with fast resolutions. Marketing automation allows enterprises to generate built-in personalized responses and conversations and automate interactions with audiences across all platforms.
By associating with the recognized SharePoint development solutions provider, enterprises can implement the CMS and enhance their relationships with end-users by analyzing their behavior rapidly. Through marketing automation, enterprises can form a more dynamic customer base, enhance the relationship’s permanence, and improve the customer’s lifetime value.
Summing Up
SharePoint has unveiled many innovative capabilities. Enterprises can seamlessly perform cross-selling and promotion with SharePoint’s marketing tools. In a nutshell, SharePoint focuses on delivering a perfect digital experience and greater presence for enterprises of all sizes. By using SharePoint, teams can have multiple avenues to analyze extensively and acquire better insights.
Sara Suarez is a professional writer, having a deep understanding of the latest technology. She has been writing insightful content for the last 5 years and contributed many articles to many websites.
