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How UI/UX Design Helps Enterprises Resonate with Modern Customers

Now and then, we all love to get lost in the beats of our favorite songs, right? So we open Spotify (either the mobile or web app), look for the search button, click on it, type the title of our song, hit enter, and voila, there it is. Then we proceed to click on the song and hit the repeat button if we want to listen to it again.

Everything happens so smoothly, but can you imagine what would happen if you fail to find its pause and play button? What if you’re unable to find the search bar or the icons are too small? That would be frustrating and within minutes, you’ll be on your way to find another music streaming app. But thanks to all the talented UI/UX designers of Spotify, that doesn’t happen.

But how does Spotify fit in this post? We’re getting to that. We just gave you an illustration of UI/UX design. From the moment we open Spotify and play our song, there are so many processes running on the backend but as a user, you’re least bothered with them. Your focus is entirely on the design elements like the icons, search bar, operative buttons, etc.

That’s the magic of a good design. It keeps users glued to the app, makes it easier for them to operate it and above all, keeps them coming back for more, and that’s what this post is about. We are here to talk about how a neat, simple yet elegant, and modern design can help enterprises connect and resonate with their modern customers.

But first, a quick look at UI and UX

User interface and user experience, abbreviated as UI and UX respectively, are two crucial aspects of web designing. Since the dynamism of web designing has increased manifolds, the responsibility of web designers to offer a smooth and flawless experience to end-users has increased too. Not only should the design entice the customers but it should also allow them to use the app without any hiccup.

The user interface consists of all the design elements visible to the app users. Colors, buttons, spacing, content, fonts, images, animations – everything visible at the top of the screen is the interface of an app. User experience, on the other hand, refers to the entire design flow that makes interactivity an enjoyable and memorable experience for its users. For instance, the navigational capabilities of the app, its features, and comprehensibility of its functions and their usage constitute the experience of using the app.

Given that even the kids today grow up with a touch-screen device, it becomes imperative that an interface makes the app experience more fun with taps, swipes, and gesture interactions.

So Let’s see how Enterprises can put a spell on their Customers with UI/UX design services

Notch Up the Visual Appeal

“A picture is worth a thousand words.” Do keep that in mind. Content is important but you have to remember that responsiveness is a crucial aspect of modern design. While it’s a good idea to have solid content on your website, you must not forget that it has maximum chances of getting viewed on smaller screens. So cut down on words and go big on visual elements. How? Here are a few tips:

  • Use high-quality images as they tend to get immediate attention from users. Ecommerce apps with lots of fine-quality images are the best examples.
  • Use animations, both 3D and 2D. Animations are powerful ways of storytelling, and their uses are no longer restricted to gaming apps, architectural renderings, and kids’ poems. Anthropomorphic animations are becoming a common practice. In anthropomorphic animation, non-human objects are animated to mimic human emotions. For some businesses, this can be a good way to convey their messages and connect with their customers.
  • Make wise use of colors. Neuromorphic and glassmorphism are trending. The former is the use of soft colors and fewer color pop-ups. Neuromorphic is easy on design and eyes and strives to achieve that consistency throughout the app usage. Glassmorphism, on the other hand, is the phenomenon of putting light and dark objects against a colorful background but the trick is to know where to use what, which is the job of a UI/UX designer.

The White Space Tip

Your app serves multiple purposes and that’s great, but try not to display it all at once. The white space is another trending design element that strives to impress users by enabling them to see everything. The white space implies the space that remains unused, i.e. no content is displayed over it. This empty space makes for better visualization of elements and helps users find what they need without much eye-wandering over the screen.

Go as Dynamic as Possible

Static content is good but dynamic is better. While most sincere netizens appreciate static content (but with the right information architecture), they also like some quirky lines with movable banners or some interesting quotes popping up here and there. Being dynamic is the need of the hour but that doesn’t necessarily mean that every page has to have them. Keep your informative pages static but the pages that require storytelling with fewer words, keep those dynamic.

KISS It with Minimalism

That’s right – Keep It Short & Simple, fellas! Google’s front page has nothing but a search bar, an enter button, and language options, and now and then, users can find some interesting doodles on special occasions like Earth Day, Environment Day, etc. That’s it!

Now imagine if it kept a lot of extras like the most searched keywords, trending news, videos, etc. But it doesn’t because Google knows its purpose and that’s what it offers and perhaps, there’s no better example of minimalism than that. De-clutter your page and remove unnecessary elements. Keep your point precise, concise, and clear.

Go for Visual Escapism

This is an emerging trend in web designing. When COVID forced people to stay indoors, designers incorporated serene landscapes as background that appealed aesthetically to users and gave them a sense of escapism. Visual escapism has now become a common practice.

Accenture’s official website presents a beautiful example of escapism where it combines the technological aspects with real-life use and uses pictures of people and places to portray its ideas. You too can implement similar ideas and establish a stronger connection with your customers.

Final Word

Unlike the customers of almost two decades ago who had limited access to information, customers today are super smart. If they do choose to go with your product, then chances are that they have already had a trial with your competitors. In the face of increasing competition, a good design can go a long way in getting you the upper hand.

Fortunately, there are lots of tools and technologies that assist in web designing. You can hire UI UX design services from competent design firms and get your job done in the right way.

Written By

Albert Smith is Digital Marketing Manager at Hidden Brains, a leading software development company specializing in mobile & web app development services. He provides innovative ways to help tech companies, startups and large enterprises build their brand.

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