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Using Paid Reviews to Increase Revenue

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There are many ways to get income from the Internet but the use of paid reviews by bloggers is one of the most controversial. Paid reviews are articles that are written in order to evaluate a given product in exchange for a reward, usually money. They often consist of short and descriptive notes about the advantages and disadvantages of the product and in some cases, photographs and ratings. While they are many Internet users that find writing paid reviews for Websites such as Ciao, Squidoo, My Lot, Constant Content, Dooyoo, Helium, Yuwie and Shvoong, as a good way to make money, this might not be the case for bloggers.

Consequences of Using Paid Reviews

The major argument against using paid reviews in blogs is that of trust from its readers. Critics say that a blog that features paid reviews automatically put readers off. This is as a result of the general suspicion that paid reviews are more likely to be biased and cannot possibly be based on facts.

Furthermore, there are some concerns that using paid reviews have a tendency to attract penalties from Google particularly in relation to a Website’s page rank. The most common reasons that are cited for being penalised by the search engine are duplicate and unrelated content, deliberate use of anchor texts to influence page ranking and not disclosing sponsored reviews as advertisements.

How to Avoid the Pitfalls of Paid Reviews

The following are quite straight forward and easy ways of overcoming (above-mentioned) problems that have been associated with using paid reviews –

  • Avoid using paid reviews indiscriminately.
  • Use footnotes to inform readers if reviews are paid for or sponsored.
  • Stick to Google’s recommendation that anchor links in paid reviews should be marked with a NoFollow tag.
  • Ensure that reviewed products are related to your blog niche.
  • Write honest reviews.

Talking Point

Would you accept money for writing reviews?

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    June 4, 2010 at 6:22 pm

    Paid review are very popular among bloggers and it is one of the things that make blog very popular, because lots of people find it as an easy way to make money on the web. I used to do paid review on one of my blogs, but it is secondary as my readers come first.

  3. Sourav

    June 5, 2010 at 3:46 pm

    I never had a liking for paid reviews. I have seen many bloggers make quite a good amount of money, but I have a personal grudge against paid reviews. First of all, I’ll lose visitors, and the visitors will lose interest in my blog. Then, being a blogger from the technology niche, it is very difficult to find a good product to review. I think the best niche for paid reviews is the personal niche as it gives you the freedom to write about anything.
    .-= Sourav´s last blog ..Hello Visitors From Gadget World ! =-.

  4. Tanmay

    June 7, 2010 at 9:28 pm

    You are right. Some time we loss our focus for earning money.

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  10. Darin Cunningham

    August 15, 2011 at 2:53 am

    I personally think that paid reviews can harm your reputation. You’re absolutely right when you say that paid reviews may perceived by readers as biased. And if they do, tendency is that they won’t trust you anymore as they may find your recommendations as unworthy.

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