The popularity of Facebook since its establishment on February 2004 has seen it become the most widely used community portals and most downloaded app on the android market. Facebook has reached the number of “netizens” due to its capacity of connecting people apart, sharing stories, updating status and finding not just only people but products and services as well.
Many businesses now use this grand opportunity to reach to a wider market here and abroad. This powerful tool allows businesses to market their products at a lesser cost compared to the traditional marketing schemes. Facebook has also provided wonderful functions that can help business target their preferred population by means of photo/page sharing and liking.
To be able to maximize a business marketing capacity using Facebook, one must need to understand how Facebook’s algorithm in sorting news feed works. As you may even be aware of, the list of news feeds that appear per different users depend on the degree of your affinity to the one who made the post, the positive popularity of the post and how recent the post was made. This is the formula used by Facebook in developing Edgerank. Facebook Edgerank sorts out individual posts in a user’s news feed based on the following elements: Affinity, Weight and Time Decay.
In order to have an effective marketing news feeds on Facebook, hereunder is a list of tips and advices in view of Facebook Edgerank:
Be Present Everywhere — Increase your Affinity
- Create Superb Content – develop a content that will capture the interest of your target market attracting them to visit your page every so often. In increasing the frequency of users visiting your page this is will increase your popularity and search-ability.
- Widen Your Reach – the more the merrier. As more people liked your posts the more it chances that it updates to people’s newsfeeds thereby increasing your audience and potential customer base.
- Customer Service Superstar – caring for your existing and potential customer is a mandate in every business. Take time to respond to page messages and address customer problems. A positive feedback from your customer creates good publicity, on the other hand; it would take a negative publicity to ruin a company’s reputation.
Relevance is the Key — Optimize the Weight of Your Posts
- Post Digestible Content – Images and videos are most viewed and liked on Newsfeeds because it is catchy and easy to comprehend. Such posts, when well liked, stays longer on news feeds and shares to a wider range of target market
- People Dig Smart Quotes – people instantly like and share a catchy phrase when scrolling down on Newsfeeds. They love to quote especially when it is relatable and is shared like wildfire on Newsfeed since users don’t need to type this quotes anymore.
- Be Succinct – be concise with your messages. People tend to ignore posts with long messages and passages. Use images that can help convey the message all the more.
- Keep it Clean – deal with your target market on a professional level. Be reminded that you are using a business page and not your own profile. You shouldn’t argue with bashers, instead, you should explain the matter in a non-offensive manner. People will take it against the business if they would post anything negative.
- Engage with the audience – be active, participate in discussions. This attracts people to the brand as they feel a sincere presence of a person capable of delivering a service and not just a robot.
Don’t Rot Out — Resist Decay
- Post regularly – Time Decay, an element of Facebook EdgeRank, states that recent post appears on top than latter posts. Make use of apps and softwares to schedule your posts this will help you organize your content and schedule the time of your post. It’s good to post more content on the weekends, as people usually dedicate it to leisure time. Study how people react towards the content and from there make use of your observations to your advantage.
- Time is of the Essence – the strategic times to post on Facebook are: First thing in the morning (6-8am), before lunch (11am – 1pm) and after work (5-8pm). Delivering your content in the busiest time in Facebook makes your post noticeable with much chances of content activity with your target market.
If you want to know more about the concept behind Facebook’s EdgeRank, TechSling has articles on it, both written by a fellow author, Rob Mckenzie. You can search for his articles at the search box at the upper right corner of the page.