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Social Media vs. Content Marketing: How to Leverage Them Together

Whether the goal is to increase awareness, drive traffic, or build a community around your brand, social media and content marketing can complement one another.

Nowadays, people intertwine social media and content marketing together. As a result, they get confused about what to use. The two strategies may seem like they’re inseparable, but there are key differences that make one method better than the other for your business needs.

Marketing is all about making connections via different social media platforms or campaigns in today’s world. You can go with content pieces on websites such as Facebook and LinkedIn. We have come up with a clearer picture of both strategies and how they can leverage online marketing results. But before moving ahead, it’ll be great to dive deep into content marketing and social media marketing.

What is Content marketing?

Content marketing is the process of attracting new customers by publishing original content that’s relevant to target audiences. This content can either educate or entertain audiences, but it should be valuable enough for viewers to either share with their friends or link to their content. The objective is to create a relationship with the audience to choose you over your competitors. Hopefully, these people will become customers or spread the word and earn you free exposure and increased traffic.


  • Helps in attracting relevant clients.
  • Your content can be a reliable source of information.
  • You can get viral with your blogs or articles.


  • There are hidden costs.
  • It is a bit difficult to strategize the content.

What is Social media marketing?

Social media marketing uses social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. Content marketing engages and attracts visitors via trust and knowledge, whereas social media marketing empathizes and interacts directly with audiences’ pain points.

It’s no secret that social media is a powerful tool for businesses. The critical difference between content marketing and social media marketing breaks down to this: Content is what you present to potential customers, while the latter refers to where your website or blog posts are shared on popular platforms like Facebook, Twitter, etc., as well as other websites with links from them (which make up Social Media).

A smart business owner would know how important each strategy can be depending upon their goals; either promoting some fantastic new product info by posting updates across different channels simultaneously -or just having one close-knit plan such as inviting followers over onto our site, so they stay updated about all sorts of things happening at once!


  • Free and cost-effective platform to start your social media marketing. Moreover, it is a low-cost online marketing strategy.
  • People interaction increases brand recognition.
  • Your brand reaches a larger audience.


  • Time-consuming
  • Criticism, negative comments
  • It can be hard to estimate high returns on investment.

Which is more effective?

Social media marketing is different from content marketing in that it seeks to build a relationship between the brand and its customer base rather than provide useful information. But you know it is essential to build a relationship and both. Both are effective when it comes to using them because both have their own goals and objectives. Social media marketing aims to increase brand awareness and gain potential customers.

SMM is all about playing well with the words and making highly engaging copies to increase customer relationships. In comparison, content marketing aims to write eye-catching content that can empathize with the audience and bring your prospects to your website. Following this, you can increase brand awareness and gain potential and targeted customers. It means playing well with the words and making highly engaging copies to improve customer relationships. Whereas content marketing has the purpose of writing such eye-catchy content that can empathize with the audience goals of both the techniques

Here we have come up with a solution. It is based on using both techniques to boost online business.

How to align both techniques together

This is not rocket science or any specific rule for both marketing strategies. Both are different techniques but social, but companies share the content marketing efforts on social media platforms. Both things relate and can amplify the business to new levels. This is an undeniable fact that some percentage of traffic comes from social media. In addition, most companies prefer doing business with those companies that have a maintained social media account.

Best Example: Cross channel Tie Ins

The best way of using both techniques is by first analyzing how to use social media. You can think of using different outlets. The best example can be Casper. It is a mattress company that has created a channel focused on educating its audience about meditative sounds and white noise that helps get good sleep. You can do the same and share the content created on various social media profiles.

To set a social media content strategy, it is foremost to define it first and then integrate both things. Well, for this structure, out the content and everything. Each social media post alone won’t work until and unless it contains some eye-catchy content.

Bottom line

This can be a never-ending debate and both strategies have their roles in brand awareness and business building.  Before utilizing both strategies, you must be well aware of their differences and what strategy will work for your business niche.

Furthermore, in the case of social media, you have to figure out where your target audience is most active. This is the way of utilizing the strategy and also ensures you know which strategy is best to work in a particular industry.

Written By

Swati Sharma, writer by day and an avid reader by night. Owing to her passion for her profession, she loves to stay updated about the current & emerging trends in the digital marketing and IT industry.

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