Content marketing strategy has shifted in recent years. The popularity of social media, particularly image and video-based platforms like Instagram and TikTok have convinced many businesses, to focus on those media.
Nonetheless, blogs and articles remain one of the most important and cost-effective ways to promote your brand, products, and services. In this review, we look at some of the reasons why blog writing should be an important part of your content marketing strategy.
Search Engine Optimization
Blogs offer a great way to update your website and keep it relevant for search engine ranking. Keyword searches remain the most popular method for finding products and services online.
Google and other popular search engine algorithms still rely on keywords and phrases to carry out their searches. If you are regularly updating your website through new blogs and articles, you have a much better chance of getting discovered and attracting more traffic to your website.
Blogs Are Cheaper and Quicker to Produce
You can probably write, edit and publish one blog on your website every day. Producing a short, five-minute video can take up to a week. Ask any content marketing expert and they will tell you, it is better to update your website every day compared to updating it once a week.
If you are not very interested in literary pursuits, you can hire blog writers to come up with your marketing content. There are plenty of professional blog writing services out there that can update your website with high quality, relevant content.
Blog content writing services only cost a fraction of the money it would cost you to hire a video or image production company.
Blogs Are Quite Versatile
Blogs and short articles are the most versatile form of content. You can use them on your website, other guest writing sites or even on most social media platforms. They give you a lot of freedom in the way you want to use your content.
Another great thing is that blogs give you choices in what you write and how you write it. You can adopt an informative, conversational or humorous style of writing, based on how you want readers to perceive your brand.
There is also no prescribed limit for word count. Blogs can be 300 words or 3000. It is all up to you. Test and try out different combinations to see what clicks for your industry, but don’t be shy about changing things when the situation calls for it.
Blogs Present Your Brand in the Best Possible Way
Blogs promote the culture of publishing content that has been thoroughly researched and fact-checked. This gives your brand more credibility and reduces the chances of making a mistake.
Social media platforms promote a culture where you post whatever comes to mind on a whim and regret it later. For example, it is quite common to see businesses and individuals tweet about something and then delete it five minutes later when they realize they’ve made a mistake.
We have seen similar things happen on YouTube and TikTok. These platforms revolve around drama and immature antics to get views. If you are looking to build a credible brand, blogs and written content are the way to go.
Blogs Can Engage Your Audience Better
Most web pages offer one-way communication. Take the example of products and services pages where you tell your visitors what you sell and why they should buy from you.
Blogs, on the other hand, can be much more engaging. You can add a comments section at the bottom where readers can ask questions or leave feedback on the blog. This helps build two-way interaction. Your visitors will feel much more engaged and will be more likely to come back in the future.
If you look at the success of social media platforms, almost all of them offer a way for people to comment and communicate with content producers. People prefer going to places where they feel heard and adding blogs with a comments section will help improve engagement on your website.
Product and Service Promotion in Blogs
Well written blogs are a good mix of information sharing and product/service promotion. Blog content writing services suggest that blogs should be used for marketing but you shouldn’t forget about delivering value to the reader first.
While the writing style differs from one blog writer to another, the basic formula is more or less the same; share interesting information that the reader finds useful and then transition naturally to how your product or service can help solve their problem.
This is a tried and tested formula applied by successful blog writing services. It gives you the best chance of making an impact and converting readers into paying customers.
Blogs Help You Build Links
Suppose you have a great website with 20 pages on various products, services, company history, values, and home page, etc. But you don’t put blogs on your site regularly. Your website will remain limited to 20 pages.
Your pages are also unlikely to get linked from others. Media influencers and bloggers generally don’t link to home or product pages.
However, if you have active blogs running on your site, they change everything. Every new blog on your site adds a new page with fresh content that improves your search engine ranking. If you share informative and useful content, your blogs are also more likely to get linked by other writers on the internet.
Every link to your website pages adds its credibility and improves search engine ranking which gives you better visibility and greater traffic.
Blogging is a Long Term Strategy
Blogging has been around since the earliest days of the internet and it isn’t going away any time soon. This medium is much more adaptable than other types of media. If you look at writing techniques, they have evolved over time and become much more interesting.
Other types of media like videos, podcasts, and animations did create a buzz when they first arrived on the scene. However, they are not very practical for certain businesses while too expensive for others.
Blogging remains relevant and important for businesses of all sizes, from the smallest new start-up to the largest corporation.
Many online businesses regularly hire blog writers to help create long-lasting content that can be relevant for years. It should remain a critical component of your overall digital content marketing strategy.