Online music Website, Last.fm, has said that users will now have to start paying to use its mobile phone service as from 15 February 2011. This means that the free personalised mobile radio service it offers users will now be stopped. The decision was made become the company says that it is no longer practical to make money through advert placements between songs. Consequently, paid subscribers will now receive an ad-free service while other users i.e. Web listeners, will remain unaffected.
In terms of cost, subscribers will now have to pay £3/month to use Last.fm’s personalised radio stations. This is less than Spotify, which charges £10/month for its ad-free services via the Web and mobile phones, although unlike Spotify, Last.fm users will not be able to pick out individual on-demand songs. However, Microsoft has agreed to subsidise the costs for users who use the Xbox or Windows Phone 7 handset so that they can access the service for free. So far, there has been mixed reactions from existing customers regarding the mobile subscription announcement. While some have expressed concerns about the development, there are others who agree that in spite of the cost, the best music experience is one which is provided without interruption from advertisements.
Is it unfair to compare Last.fm to Spotify?
February 10, 2011 at 10:39 am
Now abolishing this free facility user of the service will be decreased.
February 11, 2011 at 5:53 pm
Sad day for free, legal music.
But at least the web service remains unaffected.
Suggestion: why not show full screen ads on mobiles and keep it free?
February 12, 2011 at 11:52 am
according to me as a user the decision taken by last.fm is not correct in the field of free personalised mobile radio service
February 14, 2011 at 2:59 am
If the company has to do this to stay afloat I would rather see them charge 3 euros for ad free music then 10 like their competitors, realistically, if you have a smart phone you can afford the 3 euros…
March 13, 2011 at 11:44 pm
Lol. Doesn’t always follow though 😉
February 16, 2011 at 7:19 am
Wow. How sad. I love that site. It shall be missed!