Connect with us

Hi, what are you looking for?

Web

Last.fm To Stop Free Mobile Radio Service

lastfm_logoOnline music Website, Last.fm, has said that users will now have to start paying to use its mobile phone service as from 15 February 2011. This means that the free personalised mobile radio service it offers users will now be stopped. The decision was made become the company says that it is no longer practical to make money through advert placements between songs. Consequently, paid subscribers will now receive an ad-free service while other users i.e. Web listeners, will remain unaffected.

In terms of cost, subscribers will now have to pay £3/month to use Last.fm’s personalised radio stations. This is less than Spotify, which charges £10/month for its ad-free services via the Web and mobile phones, although unlike Spotify, Last.fm users will not be able to pick out individual on-demand songs. However, Microsoft has agreed to subsidise the costs for users who use the Xbox or Windows Phone 7 handset so that they can access the service for free. So far, there has been mixed reactions from existing customers regarding the mobile subscription announcement. While some have expressed concerns about the development, there are others who agree that in spite of the cost, the best music experience is one which is provided without interruption from advertisements.

Talking Point

Is it unfair to compare Last.fm to Spotify?

Written By

Thanks for reading this article. If you're new here, why don't you subscribe for regular updates via RSS feed or via email. You can also subscribe by following @techsling on Twitter or becoming our fan on Facebook. Thanks for visiting!

6 Comments

6 Comments

  1. SeoDezin

    February 10, 2011 at 10:39 am

    Now abolishing this free facility user of the service will be decreased.

  2. Sourav Chakraborty

    February 11, 2011 at 5:53 pm

    Sad day for free, legal music.

    But at least the web service remains unaffected.

    Suggestion: why not show full screen ads on mobiles and keep it free?

  3. bilal

    February 12, 2011 at 11:52 am

    according to me as a user the decision taken by last.fm is not correct in the field of free personalised mobile radio service

  4. JJ

    February 14, 2011 at 2:59 am

    If the company has to do this to stay afloat I would rather see them charge 3 euros for ad free music then 10 like their competitors, realistically, if you have a smart phone you can afford the 3 euros…

    • Admin

      March 13, 2011 at 11:44 pm

      Lol. Doesn’t always follow though 😉

  5. Carlton Flowers

    February 16, 2011 at 7:19 am

    Wow. How sad. I love that site. It shall be missed!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

Digital Marketing

If you want to become famous, you should buy Spotify followers. Yes, you read the title correctly! If you want to change your career...

Tech

Sometimes users do show their interest in deleting their Spotify account, in case they have not been using it for days. So, to make...

Tech

Putting all speculation to rest, Apple has finally arrived with its music streaming service – Apple Music. In an already crowded market, Apple’s entry...

Tech

It’s been a fairly long while since the last time an audio device made the headlines. Gone are the days when teenagers would do...