In its 11 years on the social media market, Instagram has amassed a following of over a billion subscribers. Driven by its visual content approach, the network is a favorite among the younger generation, who are, without a doubt, the driving force of business today. Using this platform is not only free, but with it, you get convenience, ease of use, and the benefit of a platform that is understood in-depth by its intended audience. With a myriad of successful brands like Nike, Chanel, Zara, and Dior taking advantage of the extensive reach of Instagram, it’s clear that those who are not using it are missing incredible opportunities to maximize their reach and increase brand awareness. More than that, there are also many growth services available, such as Growthoid, that are perfect to use to get Instagram followers efficiently and organically. In this article, we introduce you to a few ways that you can use to promote your small business on Instagram.
Identify your audience
In social media marketing terms, an audience is, in essence, a specific group of people that you want to reach. This group will consist of those most interested in your products and services and will form the basis of your marketing strategy. Audience research and identification will go a long way in helping you with the creation of relevant content and advertising. But how do you find your audience? Instagram analytics is an amazing tool that enables you to understand the performance of your posts and your account in general, by helping you to interpret the information given to you through Instagram metrics. The most popular metrics to follow would be the engagement rate, reach, website clicks, demographics, and follower growth. These metrics are key in helping to identify your audience.
Introduce your brand properly
Reputation matters and your profile is the first thing that people see. The first thing that you need to do is to set up your business account so that you’re easy to find. Your marketing must be consistent, and that means using the same logo, colors, or tone that you’ve used on other platforms. It is also beneficial that you link your Instagram account to any other social media accounts so that followers can keep up with you. Use any unique information that makes your business stand out, and take full advantage of the added features of the platform, including Stories, IGTV, and Instagram Live. Instagram is a highly visual medium driven by aesthetically pleasing content, and your followers will love you for this. People love brands that they can identify with, and an excellent customer-centric approach is more relevant and authentic. A key element is engagement, and the effects of conversing with your audience are central to brand management and reputation, and inextricably linked to making your clients feel as though they’re part of something bigger. And remember to be patient, because your marketing strategy may not give you instant results, but it will surely be worthwhile.
Product and Tag Shopping Stickers
Instagram has over 500,000 users that add to their stories daily, and ideally, so should you. Product tagging is an awesome feature that allows business accounts to tag products in posts, and link them to your website. This is genius for many reasons, but the most important would be the ease that it affords users in purchasing your product in just a few clicks. Another amazing feature is the shopping stickers that enable users to easily shop their best brands through Instagram stories. In a highly competitive market that sees many brands creating the best stories, it becomes even more obvious that this marketing strategy is clearly a winner.
The long and short of it is that social media is here to stay, and will only improve over time. Your small business marketing strategy depends largely on how you embrace and make networks like Instagram work for you. Promoting your brand effectively makes a big difference in increasing awareness of your business, but it is ultimately your audience that affects your bottom line, and you want to make sure that you’re reaching the intended target group. Make sure to use Instagram to show your clients what you have to offer, in a real human way that doesn’t scream hard sales. And regardless of what happens, never give up. Remember that Rome was not built in a day.