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How To Increase Conversion On Your Website

web conversionThere are different types of websites out there, just like there are different styles of books and different genres of magazines. But the difference is whether the information is interactive, and the written word is incredible. It is therefore crucial for anyone who is doing business or making connections via a website to pay attention to the completely dynamic experience that is actually having a conversation online.

For most publications that have a presence online, there is a space for comments. This might mean having literal comments at the bottoms of articles, or having a section where comments or contact information can be included to allow those who are surfing to get in touch with the people who are in charge of content. At the same time, there are often forums that are part of particular sites, and the entire notion of web 2.0 online experiences is that anything can have the dialogue of Facebook, while people willingly put in their own time to create content that then moves websites to the top of Google and allows advertisers to do a little bit of selling to the customer base.

Start A Conversation

For someone who has a blog, increasing conversation is as simple as increasing followers. Get out there and start reading the words of people who are writing about similar things. Follow them, and start commenting on their stories. Don’t be hostile or snooty, but be interested in starting a conversation. Just like human kindness in the real world, the right approach to introducing yourself to others will lead to talking, which might lead to friendship. And if you can foster a friendship with someone who has thousands of online followers, it’s possible to break into different social circles, driving more traffic to your own site, which will increase conversation.

Use A Bait

Another technique which some people consider cheap, particularly when blogging or creating content, is choosing something that might not be overtly controversial, but that will bait people into wanting to respond or take a side. From social climbing film blogs that do this on message boards to attract traffic to crafters talking about particular materials, having a little bit of a bite to the headline of an article–that sentence that can grab someone’s attention or lose it–is often the best road to take. Just be sure that it doesn’t turn into mere sensationalism, as this will not result in a good conversation.

Add A Bit Of Personality

Of course, being sure to have content that is accessible is another great way to promote conversation. Use personal, communicative language all over the site. If it’s a site designed for interaction but not speaking, keep the language human, even with the error codes. Instead of the typical impersonal 404 error, put something to the effect of “oops, we really screwed up, didn’t we?” It’s the way to the hearts and minds of a younger generation of web surfers, and a nice way to give people the impression that they have a direct relationship with the site. This in turn often leads to people actually reporting their 404s through the comments section, which is a world of help to programmers trying to correct issues or bugs.

Written By

This article is written by Mona Pennypacker of Acorn Creative Studio who specializes in web site design in Colorado.

7 Comments

7 Comments

  1. mine

    May 20, 2011 at 1:19 pm

    Doing stuff and convincing user to stay and contribute in your site for so long is an art. One has to see the business perspective and also needs to understand the basic instinct of users. Thank for sharing you professional point of view.

  2. John

    May 20, 2011 at 9:52 pm

    Yep,I agree with you and It is important that you say that access to content is a great way to promote conversation.

  3. Luqman

    May 23, 2011 at 5:20 pm

    In other to increase your website conversion rate, you need to determine the reason why some customers drop out at certain points from your site and provide solution to the problem.

  4. Ker

    May 24, 2011 at 1:17 am

    Conversion is the often overlooked goal of SEO. People get so caught up in the competition of getting to the top of the SERPs that they sometimes forget that you ought to have what the reader was searching for when they get to your website, and it should be obvious to them when they get there that they are in the right place!

  5. Kostas

    June 7, 2011 at 11:06 am

    To increase Convertion you need to know your market first. According to your product/service, decide a particular segment who will consume it. Target them.

    And for this, you have to find out various means to attract them, may it be with visuals, design, video, content or offers or link baits like Mona said.

    Buidling relationships with your visitors is crucial.

    • Sammy

      June 29, 2011 at 8:07 am

      Hey Kostas I’m agree with you, that is the big thing to find your theme and target the users according to your business.

  6. Mia Foster

    August 9, 2011 at 4:08 am

    This is quiet great and thought-provoking article. Awesome! I really love the way you write your article here… And also it shows facts which I like.

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