We started with one assumption while preparing this list of SEO strategies: you’re busy. So, these are approaches that you can use right now (long-term commitment is not required). There are many more techniques, but this is a beautiful place to start. Remember, you don’t have to utilize all of these (though you indeed may), and even a few of them should help your WordPress site rank higher in the search engines.
We’ll also concentrate on Google-specific suggestions, given it is by far the most popular search engine and exposes the most information about its algorithms. However, many of these tactics should work on other sites, such as Yahoo Search or Bing.
1. Carefully select your hosting provider
This isn’t only because we’re a web hosting provider. It’s true, and we’re saying it because it’s true: the hosting service you choose is critical for SEO.
Because Google considers site performance when ranking pages, a competent host can help you rise to the top of the SERPs. The amount of downtime your site encounters and the physical distance between servers and visitors are both ranking variables that your host influences.
If you haven’t yet built your website, you’ll want to find a dependable host and a good track record. Even if your site is already up and running, you should think about switching hosts if your present provider doesn’t match these requirements.
A WordPress-specific hosting plan is a wise choice. Our fully managed WordPress solutions offer fast loading times with minimal to no downtime.
2. Select a Search Engine Optimized (SEO) Theme
One of the essential decisions you’ll make for your WordPress site is the theme. It determines the style and layout of your site, can add new features, and contributes to its SEO. For example, your theme might have an impact on your site’s speed, which is essential (as we’ve already covered). The manner a theme was created is also essential because clean code provides your site the best chance of ranking well in search engines.
As a result, while choosing a theme, look for one that is SEO-friendly. These themes are frequently referred to as being “SEO-friendly.” You could also want to seek a theme that includes features like new header tag options specifically designed to help your SEO.
3. Make use of an SEO plugin that is dedicated to your site
You might not be familiar with plugins if you’re new to WordPress. These are small bits of add-on software that you may install to give your site extra features and capabilities.
Small, focused functions like establishing a sitemap (more on that later) can be provided by these plugins. You may also install a complete SEO plugin like Yoast SEO, which will bring a whole suite of optimization-focused features to your site for even better results.
4. Modify the structure of your ‘Permalinks’
Permalinks are permanent URLs that point to specific articles, pages, and other material on your website. They’re what people will use to refer to and connect back to your site, so how they look is essential. Clear, descriptive links that describe the content are more accessible for search engines to understand and have a higher ranking.
A handful is based on numbers (such as the Plain and Numeric alternatives), which isn’t ideal because search engines don’t get much information. Instead, you should use the Post Name structure because it communicates what the linked material is about. By going to Settings > Permalink in your site’s back end, you can quickly update your permalink structure (or build a new one).
5. Make a ‘Sitemap’
It allows you to quickly view how your site is laid out and what it contains. While sitemaps were created to assist humans in navigating websites, they are now mainly used to send information to search engine bots (also known as crawlers).
Even if adding a sitemap to your website does not directly improve its search engine rankings, it is still an important SEO technique. It allows spiders to see all of your site’s pages and figure out how they relate to one another. Using a specialized plugin like Google XML Sitemaps or a complete SEO solution like Yoast SEO, you can easily add a sitemap to your WordPress site.
6. Throughout Your Content, Use Heading Tags
A sitemap is helpful for search engine crawlers to know how your site is arranged, but it doesn’t assist them in understanding specific content. You’ll need to utilize heading tags for this. You can apply these formatting options to section heads within pages and articles.
When you use these headings to organize your information, you accomplish two things. It adds aesthetic appeal to your content by splitting it up and making it easier to read. Crawlers also pay close attention to headlines, which they use to figure out how your content is organized and what it’s all about. Don’t forget to use WordPress heading choices frequently and consistently while writing posts and pages.
7. Create content that revolves around keywords
You’ve probably come across the concept of keywords before. These are short phrases that explain the topic of your material. For example, if you’re writing a blog post about basic recipe options for novices, you may use the phrase “easy recipes.” You’re forecasting that many people will type the keyword into a search engine when looking for this type of material if you do it this way.
Of course, you must use caution when employing this instrument. It’s essential to avoid ‘keyword stuffing,’ which involves cramming your keyword into too many locations and making it appear unnatural or spammy.
There are many excellent SEO tools available to assist you in getting started, but Semrush is a tried-and-true option that we are confident in recommending. Its features are ideal for most websites and enterprises, including excellent keyword research tools, the ability to analyze your rankings over time, robust backlink analysis, and the ability to examine your website for SEO concerns. What’s the good news? We’ve teamed up with Semrush to give a two-week free trial to our readers so they can determine if the product is right for them.
8. Include both Internal and External links that are useful
Google and other search engines don’t treat your website as if it existed in a vacuum. Instead, they examine how well it is connected, both internally and to other sites. Crawlers can tell how your posts and pages relate to comparable content if you use many links throughout them.
This is a method you’ll want to apply with caution, just as you would with keywords. Your search engine results will certainly suffer if you stuff too many links into your content or use a lot of links that refer to irrelevant pages or exist to advertise things.
Instead, aim to include links where they make sense and direct users to high-quality websites that already score well in search engine results pages. The effective use of both internal and external links is essential for attaining the best possible SEO results.
9. Make Your Website Responsive
More individuals are using mobile devices than ever before to access the internet. They add visual interest and context to the text, as well as helping to break it up and make it more readable. They can also have an impact on your SEO, as you may have anticipated.
First, make sure that your photos and other materials are optimized so that they have the least possible impact on your site’s performance. After that, give each image a meaningful filename and alt text (bonus points if you use a keyword in one or both places).
10. When at all possible, write long-form content
Google’s algorithms pay great attention to the length of material when choosing how to rank it. That isn’t to say that shorter content isn’t valuable. On the other hand, Longer content has a benefit because search engines believe it to be more helpful. Furthermore, the more complete your material is, the better it will communicate its topic to crawlers using keywords, headings, and other means.
Longer content is also more beneficial to readers, as it increases your perceived legitimacy and encourages people to stay on your site longer. As a result, when generating the content, attempt to be as detailed as possible. There are various approaches, but one worth considering is the skyscraper strategy,’ which entails building on current information by making yours better and more complete.
11. Frequently Add and Update Your Posts
When selecting how to rank your sites, Google’s algorithms take into account the frequency of material and the length. When developing sophisticated algorithms for ranking websites, the purpose of Google and other search engines is to assist the most relevant and valuable sites to rank highly. Long-form content, which we’ve already mentioned, is an excellent method to improve the quality of your posts and pages. There are, however, a variety of additional options for achieving this purpose. Consider what your target readers want or require the most, and tailor your content to meet their needs. Also, remember to fact-check and reread whatever you post on your website — the fine print counts!