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Google Makes URL-shortener Public

URL shorteners are known to reduce the length of Weblinks into just a few characters. There are especially useful when there is need to maximise text due to limitations in the number of characters allowed for example, in Twitter (140 chars) or text messaging. Since the advent of Twitter, URL shorteners such as and TinyURL have been on the increase.

google url shortener

It now appears that Google does not want to be left behind and has therefore decided to make its URL shortener, which was originally a way for Google to abbreviate its Web addresses within its own services such as Google News and Google Maps, available to the public through its Website –

With the now public, users will be able to abbreviate links and store them for later or in order to share with others. Google says it is aware of potential misleading Weblinks and will be using its resources to prevent blind links from sending users to malicious Websites.

Talking Point

Do you use URL Shorteners? What will Google benefit by making its available to the public particular when there are already more established link abbreviators on the Internet?

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  1. Pingback: Tweets that mention Google Makes URL-shortener Public

  2. Computers Smart Phones Technology

    October 10, 2010 at 3:22 pm

    I think Google like competitors and that is why they decide to enter into URL shorter service and make it available for webmasters.

  3. Boise Internet

    October 12, 2010 at 6:12 am

    Good news! I am always irritated when I am copying urls with too many characters. Limiting them would be a good help.


  4. Minert & Associates

    October 12, 2010 at 6:15 am

    Is this for true? Is there any problem encountered using this shortening process? Please let me know. Thanks!!

    Andre Collins

  5. Amit

    October 12, 2010 at 11:56 am

    Google is a market leader.In india boys and girls of 5-6 years are using Google.Google is favourite of everyone and URL shortener is another good services from Google.

  6. DKNJ Networks

    October 16, 2010 at 2:16 am

    I use mostly with Twitter. Google had to get into the game and I’m sure they will become leaders in the URL shortening world in no time.

  7. DKNJ Networks

    October 16, 2010 at 2:43 am

    I will actually start using google’s shortener because it links to your google account. Does anyone know what effect using these URL-shorteners have on your SEO campaign? I always used but never had an account with them so could not really tell you anything about tracking the links although you can pretty much figure it out in google analytics. Honestly never really looked into it that deep though.

  8. bilal

    December 20, 2011 at 11:23 am

    oh wow its really a good news i will definitely go for newsletter , thanks

  9. Fabrice

    December 21, 2011 at 6:55 am

    URL shorteners add a great advantage of making the URL short. Carrying the long URLs is very hectic and posting the long URLs is a great mess where the words are limited to write.

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