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Effectively Adding Streaming Media To Your Website

streaming mediaWith more and more people turning to the Internet for entertainment as well as information, it is becoming crucial for websites to offer videos and audio. From podcasts to music, tutorials to news – online streaming media is now more popular than ever. Streaming audio or video is a fantastic way to market products, services and brands. Video demonstrations and conferencing as well as live webcasts are the future of Internet marketing. There are a variety of tools available to webmasters today when it comes to streaming media. In the past, due to the large size of audio and video files, page load times were severely slowed and websites often crashed when a user attempted to play a media file. We are all aware that the average Internet user does not have the patience to wait for web pages to load and if a site crashes then profits drop. With the proliferation of separate servers for media files known as “media servers,” page load times are not effected as they once were when audio or video clips are utilized. In the case of media servers, a traditional web server hosts web files while a separate media server hosts media files. There are various hosting plans and configurations on the market with different features and benefits available. When selecting a media hosting plan it is imperative to find the service that will best suit what you are trying to accomplish.

Hosting Options for Streaming Content Wowza Media Servers

Wowza is a high quality and user-friendly media server solution for streaming videos. There are many features include for live as well as on-demand video. Wowza is a “responsive” program meaning that it can stream video content correctly to any sized screen (tablets, mobile devices, laptops, televisions, etc.). With the vast variety of differently sized screens in today’s market, this is extremely important. Wowza can also be used to record live with no encoding. Live videos can also be recorded and edited. Furthermoer, it allows the playback of on-demand video as well as live chatting for things like conferencing, webinars, product demonstrations and customer service. Red5 Media Servers Red5 is an advanced video hosting option supporting a variety of file types including flash. Because of the intensive and advanced nature of Red5, it is only suggested that you utilize it on a dedicated or cloud server. It is primarily used for live video conferencing and multi-user gaming scenarios. Red5 is an open-source flash server written in Javascript for streaming audio and video as well as recording client streams. The Red5 team is also well known for their 24x7x365 technical support.

FFMpeg Hosting

FFMpeg is a very popular way to stream content on websites. It features a free software license and easy to use modules which allow for simple implementation. It is a a cross platform solution (runs on Widows, Mac, Linux, etc.) that allows its users to easily record, convert files and stream content. FFMpeg includes the most popular codecs and supports many different file formats. FFMpeg files can be played by most all media players. For example if you upload a Quicktime file it will play without needing to install Quicktime to your site. FFMpeg is renowned for its ability to support just about any file format ever created. Learn more about online media streaming with ffmpeg.


SHOUTCast is the premier live audio broadcast and Internet radio application. It is ideal for radio stations, bands, musicians, commentators, podcasts, etc. This service is known for their high quality and compatibility. SHOUTCast is a very flexible solution for webmasters because it supports MP3 and a variety of other audio file formats with no need for conversion. The newest version features an iPhone app offering even more user control. Another nice feature is the built-in analytics which provide the ability to obtain listener data in real-time which is useful for marketing purposes.

The Wave of the Future

Streaming content from your website is truly the wave of the future. Not only can you provide an amazing experience for the visitors to your site, you can even monetize on video and audio files by implementing ads into them and selling ad space on your site. Streaming content allows you to take your site to the next level.

Written By

Boney Pandya works as a Marketing Manager with WebNet Hosting, a company offering fully managed Cloud VPS and Dedicated Servers for online media streaming since 2002



  1. Jaimie

    March 23, 2013 at 2:58 pm

    Great post! I typically like to use YouTube and embed right into my posts because it allows me to get some traffic from YouTube. But I could definitely see how hosting videos on your own site could come in handy

  2. Paw Hellegaard

    March 23, 2013 at 3:49 pm

    Thanks for sharing 😉

  3. Animesh Roy

    March 24, 2013 at 5:45 am

    Truly Streaming media is the latest buzz in internet marketing. Because any audio or video files always add an extra interactivity with the content. So adding Streaming media in website or blog can give great benefit.

  4. Laura

    June 10, 2013 at 4:45 pm

    Thanks for sharing this post! This is another post I found helpful. It explains how to upload an HD video using Vimeo and stream it to your personal website. It further explains how live streaming works too which I found useful and interesting www . real . com/resources/how-to-stream-video

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