We are at the third part of the article, and it is about time we address the question, why digital transformation? Why is it so important? We may not know what the industry experts think, but here is what we think.
There are a lot of researches and studies conducted on digital transformation, amongst all this a particular research caught our attention that claimed that businesses that invested in newer technologies and processes saw marginal growth in their market share and profits. If the businesses work accordingly, then they can digital strategists can plan their steps. Moreover, the report also highlighted top five points that prove why digital transformation is a success.
Well, we do agree on those points, but here are the top five things that we believe can help organizations enhance their business and customer experience alike.
- Improved traffic
Once you start moving your business to different channels in the digital world, you will notice the sudden growth in your online presence. Clients and customers both start responding positively on these channels. For instance, if you introduce a website for your business, then showcasing the services and products of your company will increase the traffic on your website. Today, most consumers are looking for services online, and digital transformation is the ideal way to bring the change. This move also helps in bringing new consumers on the website.
- Improved customer engagement
One of the biggest benefits of adapting to digital transformation is increased customer experience and engagement. Through online communication, business moves closer to their consumers and get an insight into the psyche of the consumer to influence their decisions. Through digital channels, businesses can market plans that put them in direct touch with their consumers, making the entire process real than before.
- Improved conversions
One of the biggest problem for any business, consumers often come to the website but would rarely buy the service or product. The answer is simple, your business has a low conversion rate. But, upon the implementation of digital transformation, businesses have witnessed growth in sales, hence increased profits. Digital transformation lets you market your products to a global audience and retain their interest by opting for different methods.
- Increased customer satisfaction
The usage of internet has increased considerably, people are using it to search for information, buy products, compare prices, and more. Every business is transforming digitally to cater to these requirements. Small modifications in the businesses digital world and one major goal can be attained—customer satisfaction. The only sure way to retain customers is through impressing them and meeting their expectations.
- Improved lead generation
Another benefit of implementing digital transformation is improved lead generation. Lead generation is when consumers show interest in a particular product or service or generate inquiry for your business. The moment you introduce your business to the digital world, more people and clients can reach you, and express interest. Lead generation is important for business because it means more profit.
These benefits are worthy enough to help your business transform digitally. In the fourth and final article, we will give some insight on how digital transformation takes place.