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Digital Marketing

Accelerate the Time in Building your Online Brand Strength

Brand identifies the distinction of a company. It tells your company’s goals and values. Your branding must be inciting to leave a positive mark on your audience.

Businesses always find innovative ways of reaching new audiences to Strengthen their online brand. People find most of their time browsing the internet. It is the best time for marketers to target their audiences.

The Internet is the most efficient channel to promote your brand.

When done right a brand becomes more than just a name, term, design, symbol, or any other feature that identifies one seller’s goods or services, it evokes trust, credibility, authority and even a lifestyle for some.

Strengthen your brand with your marketing strategy

Brand marketing promotes your products or services in a form that highlights your overall brand. The purpose of brand marketing is to connect your uniqueness, values, and personality with communications to your audience.

Here are the steps to establish your brand online.

  • Know your audience. Your primary focus is to know what your target audience needs. In this way, it will help you build your business strategies and goals.
  • Monitor your competitors’ way of doing business. You may gather information like the techniques, channels and media activities that may give you an idea of how online marketing works.
  • Highlight your product advantage. Highlight the best of the products that you can front to your customers. Consider your four Ps: Product, pricing, promotion and place.
  • Create a memorable and catchy tagline or logo. A tagline must be easy to read and work well with your business name. For instance, Nike is known for the ‘Just do it’ tagline. It is remarkable and easy to remember by its customers and creates online brand equity for companies.
  • Promote your business. Use the power of social media platforms. Create accounts to promote and reach for your customers. It will help you to establish a better presence.

Build your Social Media Presence

Small businesses find social media as the easiest way to promote the product or service. Link building through social channels can drive the growth of your business by building a relationship with your customers. Below are some ways to improve our social media presence. 

Pick the Right Networks

Choosing the right channel will lead you to the right audience that will help you reach your objectives.

Facebook is the largest platform, has two billion-plus active users. It is perfect for businesses that aspire to produce leads and create relationships.

LinkedIn is a platform for business networking that can be used by both B2B and B2C businesses to build trust, establish authority, and engage audiences.

Twitter is ideal for companies whose primary audience is under 50. Also, people who want to stay informed of time-sensitive information like breaking news, announcements, and trending topics.

Pinterest is an incredible platform for businesses with a visual appeal like restaurants, fashion, art, travel, and weddings. It is excellent for boosting sales because so many users look to the website to think of purchases.

Set your Goal

Social media has several benefits for a business. There are various things you can achieve with your social presence. You can expand your audience, produce leads, increase web traffic and many more.

For you to measure success, you need to plan a strategy. It is essential to understand what you want to achieve.

Come up with a Strategy

Your goal will lead you to your strategy. Also, creating your content calendar is a strategy for you to know your posting frequency.

Your content calendar should include:

  • Who are your audience
  • The topics that your audience is interested in
  • what kind of content you still need to create
  • What platforms and where to published content

Engage with your audience

It is not enough to post your content and leave it idle.. Social media is about engagement and connection. Build relationships with your audience by letting them engage with your content. This way, you will gain the trust of your customers.

There are various ways to  engage with your audience including:

  1. Commenting on posts
  2. Participate and make in conversations
  3. Answering questions
  4. Sharing relevant knowledge
  5. Discussing complaints and criticisms
  6. Showing gratitude for customers

Maintain your presence

Update your social media presence regularly. It builds your brand reliability and engagement of your audience. Your posting frequency will depend on where you will post your content.

Your metrics to monitor will depend on your chosen social media platform.

Four ideas to get a wider audience

Small businesses struggle with how to increase the number of their audience on the internet. Here are four ideas to broaden your audience.

Look for related websites.

Websites like an online magazine continuously publish new articles to keep the website updated. Contact popular websites and offer if you can write content or a column. In this way, you are giving a chance for your business or website exposure. You can also aim for a website with online trust registration.

Create a blog post

A blog post or guest post for another website is an efficient link building strategy. It helps to drive the number of traffic on a website and help you to establish a reputation. Write a quality article that focuses on your niche for a higher chance of ranking.

Host or join a group

When trying to widen your audience, especially when you are starting a business or website, joining or hosting a group is highly-effective. Social media platforms offer wider opportunities to reach your target audience.

Offer something valuable

Discount codes, special offers and freebies are powerful motivational drivers that help your website traffic. You can use the visitors’ email addresses to invite them to sign up for your website.

Monitor your online brand

After you plan your new ways of reaching your audience. It is time for you to observe if your plans are working. Monitoring your online presence is what we call online brand management. It needs to be the focus of your marketers. Your brand management ties the success and failure of your campaign.

Create your brand guidelines. Your guidelines include your companies messaging, designs, font, color theme, logos, etc. It will help to boost your online presence.

Every employee must be your brand ambassador. That means anywhere they go, they have enough knowledge of the most up-to-date of your business. Every employee must realize that social media has an enormous impact. They can also engage with customers via comments and reactions.

You can also use tools to help your team to manage your brand presence online. Here some tools you can use to maintain your online brand.

Awario is a social media & web monitoring tool that will support you track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with your audience online. Awario has a starter pack of $29/mo and offers a free trial for seven days.

Reputology is the review management platform that helps various location businesses take control of their online reviews. It charges from $10 to $49/mo for every location. You can sign up for a free trial before you settle on a plan.

ReviewTrackers is a software to manage to track online reviews. ReviewTrackers analyzes the ongoing customer feedback and presents you with some conclusions. In which aspects of your business are mentioned the most and might require your attention. ReviewTracker has a professional plan of $49/mo.

Digital brand and digital marketing strategy

Digital branding represents all the various ways in which a company forms in its customers online. It includes Search Engine Optimization, online advertising, content marketing, social media, and influencer marketing. In today’s era, you must spread your brand online to stay ahead of the race.

Digital marketing is more about promoting a specific product or service based on how beneficial it is. Also, digital branding highlights more of the significant values of the product to the company. It builds better lifelong relationships between businesses and customers.

Branding is more on long-term marketing strategy. A strong digital brand strategy drives your sale and makes repeat business. It gives you an effective result of the company enough experience in delivering your company’s image.

Advantages of Digital branding

There are so many benefits to digital branding, so it is hard to know where to start. Here are some advantages of digital branding.

Multichannel and Global reach

A strong digital brand enables businesses to reach out on many online platforms. These channels are online advertisements, search engine advertisements, chat and social media platforms. Also, a website enables you to discover new markets.

Promoting your brand across many different platforms will give you a great benefit. It allows any business to send a single brand message to many customers.

In today’s digital marketing, you can not reach everyone with just one channel. The audience is spread all over the internet. Do not limit yourself by focusing on only one channel. Spreading your message all across will help you to make your strategy effective.

Low expense

A properly designed and well-targeted digital marketing campaign can reach the right customers at a much lower cost than the usual marketing methods.

Digital Marketing is cost-effective, especially for small businesses. You can constantly assess how and if it is working. You can use an SEO Management tool to check your campaign’s status.

Measurable results

Digital Marketing has measurable results with the use of web analytics or other metric tools. It can identify how effective your campaign is. Also, you can check lapses and fields that need to improve. Some Digital Marketing tools that can give data analysis with resolutions. Here are some tools you can check on these tools for your campaign’s management.

Ahrefs is an SEO Keyword Tool recommended for its analysis. It has various features like keyword research, rank monitoring, SEO audit, competitor research, content research, etc.

SEMRush is an SEO tool that you can assess your rankings also identify changes and new ranking opportunities. It has a famous featured SEO tool which is the Domain versus Domain analysis. This feature allows you to compare your website to your competitors.

Moz Pro is an SEO software recommended for keyword search or a site crawl. Also, Moz is always up to date despite Google’s regular algorithm changes.

Aside from those tools, a free given tool is Incognito mode. It allows Google searches to give you unbiased and clean results to get what your user sees and the outcomes they want to get when searching for keywords.

Go viral

Going viral includes a lot of luck. It is a big deal in this digital age. Also, it gives you extreme exposure in a short period. It gives opportunities for your content to be successful. Also, your campaign will hit other metrics like your web traffic and others.

Connections

Linking your website with others will help you to give your product more exposure.

Interaction

Digital branding enables your customers to get involved and builds a unique customer experience. Others say Digital branding allows businesses to interact with their customers. Interactions include starting a clickable banner ad on specific sites or creating a GIF to showcase your company’s best specialties.

Openness to experience 

By getting involved in your branding with social media and handling it carefully, you can create customer support and a reputation.

Enhanced your conversion rates

Especially for those who have a website, it becomes a few clicks away from getting a purchase. Digital marketing will make your business more accessible.

Visible Presence on Social Sites

Facebook looks to be one of the quickest ways to impact the reach of your content. But will you use Facebook to be part of your digital marketing plan?

Facebook Ads is becoming the main part of almost every social media strategy.

Here how to set up your Facebook Ads

Set goals for your Facebook Ads

In every campaign, you need to first set up your goal. Think of why you need to advertise and what you are trying to achieve. Here are some example goals you can add to your objectives:

  • Boost traffic to my site from Facebook
  • Increase audience at my event
  • Generate new leads
  • Extend the range of our content on Facebook
  • Increase engagement for our Facebook Page

 Facebook Ads Manager

Facebook’s ad campaigns guide you through setting up your first ad campaign. To begin, you may log into Facebook and select Create Ads from the drop-down menu in the upper right.

Pick your objective

When you create a Facebook Ad, There will be an option for you to choose your objective for your campaign. There are 15 options you might want to accomplish.

Awareness is a Facebook category objective that generates interest in your product or service. It includes:

  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase Brand Awareness
  • Increase your reach

Consideration objectives that make people start studying about your business and look for more information about it.

  • Give the audience a destination on or off Facebook
  • Get installs of your app
  • Increase attendance at your event
  • Get video views
  • Gather leads for your business 

Conversion objectives encourage people interested in your business to buy or use your product or service.

  • boost conversions on your website
  • Improve engagement in your app
  • Get your audience to claim your offer
  • Advertise a product or catalog
  • Get people to visit your shops

Once you are done setting up your marketing objective, the next step is to name your campaign.

Audience and budget

Customizing your target audience is very crucial for the success of your Facebook Ads campaigns. You can customize your audience based on different demographics.

Create adverts

It is time for you to choose the images, video, headline, body text, and where it will display on Facebook. There are two ways to start your adverts: Using an existing post or creating a new advert.

Ad placements

Your Advert placement determines the location and how it showed with Facebook Ads. It may appear in Facebook’s mobile News Feed, desktop News Feed, and right column. You may also build ads on Instagram.

Place order

The next step is to submit your ad by clicking the ‘Place Order’ button at the bottom right-hand corner of the page. Once submitted, it will be reviewed by Facebook.  Facebook will notify you once it is posted.

Overall

To sum up, digital marketing innovates as time runs by. Marketers find new sets of approaches to broaden the channels. Social media channels have become a new medium of business. Any feedback or suggestions, feel free to leave us a comment.

Written By

Dave Nilsson is the founder and director of The Converted Click which is a specialist SEO company and content consulting company based in London.

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