Design, Mobile

4 Major Reasons Why Mobile Websites Need A Different Design And Development Approach

Various mobile devices irrespective of their platform are being increasingly used to access the Internet and browse websites. However, there are significant differences in terms of hardware and software, on these Smartphones and tablets present in the market as compared to computers and laptops. Thus, there are a number of websites, which are being developed specifically to run smoothly on mobile devices.

Renowned IT firms in big cities like Los Angeles provide mobile applications development services and are approached by a number of clients to get mobile specific web solutions. These firms consist of expert designers and developers who take into consideration the following points while providing mobile based websites to the clients:

Screen Size:

There is no standard screen size of mobile devices; the screens being much smaller, with a lower number of pixels as compared to the desktops and laptops. This immediately affects the amount of information that the users can see at a time.

Although it is possible to use the zoom feature in certain browsers and still view the information, but generally, users do not bother to zoom in and go through each and every detail of each website. Also, most of the content will have to be navigated and scrolled more often. Thus, to overcome these problems, the developers and designers need to present and place the information accurately using a page layout that will adapt to the screen size of the mobile devices.

Touch Screen Interface:

Mobile users with touchscreen devices make use of help of various multi-touch gestures to browse through the websites. Therefore,  the websites developed for such instruments should have user-friendly features and interface (such as large buttons) to support the touchscreen feature provided.

A varied number of handsets:

Mobile devices run on more than one platform and handsets. We saw how a touch screen interface can be a constraint, but all the mobiles do not have touch screen interfaces; instead they have different type pads that are either small or virtual. There is also the issue of different browsers used for different devices, and the developers have to build websites that are equally compatible on each platform, handsets and browsers.

Slower processors:

Since mobile devices have comparatively slower processors, web pages take lots more time to load on them. The designers thus, should make websites as light as possible, making minimal use of elements such as graphics, animations and videos. They should strive to keep a balanced image to text ratio and place them properly on the web pages.

By keeping the above points in mind, Los Angeles based web design and development firms aptly deliver feature-rich websites, which run smoothly on a number of mobile platforms.

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Sebastian Atwell is working for PerceptiveWebDesign, a mobile application development company based in Los Angeles. He loves to read and be updated with the latest news regarding the tech world. He also likes to write as a hobby and share his experience and opinions with other like minded people.


  1. This is something I think all webmasters should look into as the percentage of people surfing the web now from their mobiles is pretty high

  2. Mobile developers may not concentrate for building sites for less than 2.3 inches screens because no one feels to browse through them. They should focus mainly on Android and iOS devices as majority of people are using these to browse.

  3. nice article Sebastian,
    most of the bloggers do not think of developing their website for the mobile platform and they loose a huge source of organic traffic. today mobiles are mostly used for surfing in internet so, developing the mobile site is the requirement of the time,
    you’ve given very good points here,,,:)

  4. Mobile friendly web sites differ in the resolution, space available as opposed to websites developed for a desktop, laptop or even tablets. Usability varies and a website that loads faster and provides content with minimum clicks and scrolls is ultimately going to win.

  5. It is really helpful if we build our website for mobile devices because this can help us to get some good amount of traffic as majority of people are using internet on their mobile phones. A moble website is important because cell phones have a slower processor and slower loading time.

  6. All very good points, Sebastian. As more and more people are surfing the web via mobile devices, it’s important for web designers to create mobile-friendly sites.

  7. It helps to test the website using different handset or hard code the different sizes into the source file. A flexible implementation can handle the variety of handsets used to mobile surfing.

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