Most of the online purchases begin with a Google search. Millions of consumers turn to Google to look up products for their everyday needs, which means as the volume of Search queries increase, there are greater chances for you to drive traffic on your Website. Hence, it becomes essential for businesses to rank higher on Google SERP, which is next to impossible in the dearth of the right SEO. SEO enables you to bring both Organic and paid traffic on your websites from different search engines like Google, Yahoo, Bing, etc. This means that the higher a website ranks on search results, the higher the visitor count on its website.
While SEO might seem mind-boggling at first, it is easy to implement if it is planned correctly. Here is a list of the latest SEO tips and tricks which will provide you all the exposure that you need:
Optimize your website’s loading time:
Page loading speed is an important SEO ranking factor as faster websites generate more page views, subscribers, and ad clicks. The easiest way of making your website load faster is by removing big images, getting rid of redundant JavaScript files, using a CDN service, and choosing a faster hosting network.
Use long-tail keywords in your SEO strategy:
Using up the long-tail keywords in your SEO strategy is one of the most fundamental SEO tricks. These are important to use in your SEO keyword strategy as they will help you bring qualified leads to your websites. Concentrating on long-tail keywords gives your business a better chance of ranking on the first page of Google.
Make sure that your page is mobile-friendly:
If your site gives you a positive response on the desktop but does not work well on a smartphone then your SEO ranking might suffer. You have to make sure that the website loads on your mobile as quickly as possible and is responsive.
Focus on personalized webpage results:
These days, people are getting less patient by the day, they want the information to come to them as quickly as possible, which is why Google has placed a greater focus on personalized webpage results. By personalizing your webpage URL according to the most searched keywords, you can increase the number of visitors viewing your website.
Utilize the URL structure:
The URL structure makes it easy for your visitors to understand your website structure as well as the content they’re about to see and improves the user experience.
Generate engaging and valuable content:
Content marketing helps you improve your SEO rankings. The content not only covers up the keywords and topics but also gives a vital opportunity to connect with your readers and provide value to the users. It makes it easy for the visitor to understand the website.
Build up your social media presence:
Social media plays a vital role in your search engine optimization strategy. Your social media profiles rank better in the search engines if the SEO is done correctly. In fact, for many companies, their social media profiles will appear in the top results for search listings including the brand name.
Generate more optimized online video content:
It is very important to create optimized online video content because users love video content. By creating optimized online videos, you can improve your chances of showing up in the video results of the Google searches.
Increase natural links:
Another key ranking factor in Google’s algorithm is the number of organic and quality inbound links to your site. This works because Google ranks the reliability of your site partially as a result of how many times it has been recommended by third parties. Therefore, it is important to check how these links are growing.
Record your progress:
You won’t know if your SEO is paying off unless you keep a track of your search standings. Keep an eye on your page ranking via tools like Google toolbar to check your referrer log so that you can see how your visitors arrive on your site.
These are some of the many SEO tricks that help you land higher rankings.
