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Yahoo Search Engine Now Using Microsoft Technology

Image representing Yahoo! as depicted in Crunc...
Image via CrunchBase

All search requests on Yahoo Inc.’s Website are now being processed by Microsoft Corp.’s technology. This partnership is in a bid to present a more formidable challenge to Google’s dominance of the search engine market. At the moment, the deal will only affect search engine requests that are written in English language across the United States and Canada. Other languages are expected to follow in a few weeks, however, while Microsoft will be powering the Yahoo search engine, Yahoo maintains that its search result pages will not be identical to Bing’s.

Yahoo hopes that by using the Microsoft Bing search engine, it will be able to significantly reduce costs and focus on other products and services in the current economic climate. The first half of the 10-year partnership will see Yahoo ads being displayed with Microsoft search technology on certain agreed commission rates. According to ComScore Inc., Microsoft and Yahoo hold 28% of the U.S. search market compared to Google’s 68% at present.

Meanwhile, users in other parts of the World are not expected to be included in these changes until sometime in 2011/2012 although Yahoo Japan Corp. is totally excluded from the deal, as it is run separately and relies on Google’s search engine technology.

Talking Point

Is this a good deal and do you see the Microsoft/Yahoo partnership catching up with Google anytime soon?

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5 Comments

5 Comments

  1. UK Webmaser forum

    August 27, 2010 at 11:50 am

    This is a welcome development, I think the partnership of the two second search engine can result into a good competitor for the giant search engine Google.

  2. horsegames

    September 14, 2010 at 12:58 pm

    this was expected as yahoo and Microsoft needed to somehow compete against Google.

  3. Dan

    July 15, 2011 at 10:50 pm

    I am glad somebody finally stood up and started competing against Google. We’ll see how this new partnership works out over the next coming years.

  4. Jim Olenbush

    August 15, 2011 at 4:17 am

    I don’t think yahoo would catch up with Google. People have been using google to look for information for quite sometime now. It’s hard to change what’s been frequently used.

  5. Hemang Shah

    July 11, 2013 at 1:38 pm

    It’s Giving to competition to other technology and lots of people know about this If he engage an IT world. but thanks to share your post because this things is very useful to know other people So I shared your post link to My Twitter account.

    Thanks for Sharing this.

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