You have heard it before: content is king! With competition for Web traffic and visitors increasing on the daily basis, there is very little chance for error. When it comes to applying the necessary skills needed to keep you on top of the game, you either have it or you don’t. Whilst there are several ways to get visitors to a Website, content remains the undisputed king of search engine optimisation (SEO) and successful traffic generation. The importance of having the right content on your Website cannot be overemphasised, even when search engine optimisation and search engine marketing (SEM) are put into consideration. For example, a typical search engine bot crawls Websites looking for content to index and when there is nothing to crawl it will naturally return empty handed. Also, the more content there is on a given Website, the more often search engine robots will crawl or in other words, go visiting. Thus, fewer content means fewer visits which cannot be good for your efforts in claiming the number one spots on search engine result pages (SERP).
Finally, it is not only important to ensure that you provide regular content on your Website, it is even more important to ensure that the content is relevant to the Website or blog niche and that the content is unique. Having unique content avoids duplication which most search engines frown against. Furthermore, most search engine bots compare Web content with the supposed niche or specialisation of a particular site, thus when for example, an African proverbs Website is full of articles on Web hosting or technology, the crawlers senses that there is something wrong thus potentially labelling the site as a bogus one.
Apart from content, what is the most important element of good search engine optimisation?