A well-designed website ensures a great user experience. It highly impacts how the audience perceives your brand which is critical for building trust and impression. They are likely to spend more time on an interactive, visually appealing and user-friendly website. Work on page load speed, mobile-first approach, search intent and technical SEO. Improving the structure, color scheme and layout is also an excellent way to boost credibility, nurture your leads and bring more conversions. It ultimately becomes a platform to stay connected with your customers and form long-term relationships.
No wonder the global web development market size was valued at $56000 million in 2021 and is expected to expand at an 8.03% CAGR reaching $89013.17 million by 2027. A good web design must focus on findability, buyer preference and overall brand image. Below are a few top trends to keep in mind while doing so. Read on.
1. 3D Illustrations
3D web designs mean the objects are being placed at x-ais, y-axis and z-axis. Apple’s website is the most glaring example of this design. There are no movements in graphics, but you can still see the depth in the phone models. You can consider a fully rendered 3D world with immersive scrolling. Other top brands that have incorporated 3D designs are Dasher & Crank, Samsung, KITKAT Chocolatery and TAG Heuer. You can either make the best use of 3D libraries or get in touch with a web design expert.
2. Parallax Zoom Scrolling
This is a technique where the foreground elements move quicker than the background elements. So, different objects and images move at different speeds which ultimately ensures a classic 3D effect. This is a mind-blowing way to add depth and dimension to a page. It is worth your time, money and effort because it can reduce the bounce rate of your page. The average bounce rate is between 26% and 70% with the optimal range being between 26% and 40%. But parallax zoom scrolling is a special tool that can keep your audience in awe and thus compel them to spend more time rather unlike traditional websites with flat designs.
This means minimum input from the viewer. Microinteractions are events which have a single purpose. For instance, if you hover the mouse over a link on the website, the color may change to indicate that it can be clicked on. These are small enticing moments for the user but is a critical part of the UX.
4. Dark Mode
This is a hot trend in the online world. Studies have found that 70% of software engineers code on a dark theme integrated development environment (IDE). A survey reports that 82.7% of participants used dark mode on their devices. The dark mode is not new but it is likely to become more popular in 2023. It is a fine opportunity to showcase your creativity even better. On the other hand, dark mode can offer a ‘relaxed’ screen to the viewer causing lesser strain on the eye while increasing visibility in the in ambient lighting.
5. 90’s Navigation
This is a longing for nostalgia and innocence of the early internet days. You can brainstorm ideas to bring back old designs for a warm and familiar feeling. But how to create a retro website that is straight out of the 90s? Add games like stone-paper-scissor or tic-tac for user engagement. Pick basic color schemes like dark red, light yellow and navy blue. Fonts like Times New Roman and Helvetica and hand-creating lettering can further incorporate the old-world charm. You can also explore iconic designs from the early 2000s.
6. Minimalist Design
Well, minimalism never goes out of trend! Avoid flashy websites with loud colors, big fonts, and whimsical animations. Keep the aesthetics subtle and prioritize a simple interface. Remove too many design elements to reduce the chances of overstimulation. Limit the colors to three. All of these can improve the fundamental elements of a website, that are, balance, alignment and contrast.
Unique cursors, pixelation, chatbots, AR, VR and frosted glass effects are likely to rule in 2023. Get in touch with web design experts to bring your ideas into life. Make sure the website appears bright, fresh and welcoming to the audience.