Connect with us

Hi, what are you looking for?


Top 3 Benefits of iPhone Apps Development for Businesses

Your culture is your brand€ -€“ Tony Hsieh (CEO,

True! The culture you imbibe within your company will reflect upon your offering (products or services) in the long run. If you’€™re someone with a technical bent, who believes in adopting new technologies to bolster business presence, you should ensure that the same attitude reflects from your business culture. Mobile phones, to be precise Smartphones, made entry into business world a few years back. Since then, businesses worldwide are busy leveraging this new medium to reach out to their customers and target public in a variety of ways. The modern day war of the iPhones and the Androids for smartphone market dominance is reminiscent of the cold war tussle for political supremacy between the United States and the USSR (former Soviet Russia), only that the comparison is poles apart in terms of the context and the purpose.


While Apple Inc.’€™s iPhone stands on its own might for the sheer class and brand name, Google’€™s Android powered smartphones offer jaw-dropping features and an almost unending gallery of apps for users to choose from. But here we’€™re not going to talk about which is the most popular smartphone – Android or iPhone? Instead, we limit our discussion to iPhones and more specifically to iPhone Apps Development and what benefit you will have upon developing custom mobile apps for iPhones. Here they are:

1) Expand Your Customer Base

Through custom iPhone apps development for your business, you can reach out to hundreds and thousands of people outside your immediate location. You can convey your message to your target audience loud and clear, using mobile messaging (both text messages & MMS) to promote your business offerings and in the process gain new clients. In due course custom mobile apps will help expand your customer base.

2) Provide Uninterrupted Client Servicing Facility€“

As a service provider you have always dreaded negative feedback from your customers. But in today’€™s highly evolving technology landscape, any form of response whether good or bad, is welcome to service/product companies -€“ big or small. This is for the simple reason that today’s market space is crowded with businesses offering quality service/products at astoundingly low prices. Thus, it’€™s a steep challenge for businesses to keep their customers engaged and connected at all times. Custom mobile apps, especially iPhone apps development, will help you in staying connected to your customers.

3) Increase Your Service And Product Accessibility

Custom mobile apps developed for iPhone users offer an effortless browsing experience to online shoppers who prefer browsing product collections and e-store galleries before making a purchase. Smartphone applications are user-friendly and are usually designed keeping in mind the human inclination towards bright colors and catchy user interfaces. Besides, custom mobile apps help customers and users to keep track of the product inventory of their choice. With a little bit of customization on the development end, you can enable your clients to view product availability, push notifications for them when a particular product is available in the e-store, reply to product/ service inquiries and a whole lot of other customer management functionary through custom mobile apps!

Written By

Koustuv Roy is an expert writer, speaker and blogger. He is also an expert in the field of web design and development and has worked on several premier web design assignments from across different business verticals. Here he offers an insider’s guide on the prime advantages of opting for dating website design.



  1. Stephan

    November 5, 2013 at 4:32 pm

    very nice article.
    i think Expand Your Customer Base is the biggest benefit that Iphone Apps bring to users especially Businessmen.
    thanks for your sharing.


    • Koustuv Roy

      November 8, 2013 at 6:59 am

      Hi Stephan,
      Thanks for the appreciation! Yes, you’re right on that. Expanding the customer base for your business is the foremost reason why you should have an iPhone app developed. Keep in touch.

  2. Ehtesham Shaikh

    November 8, 2013 at 9:11 am

    Hi Koustuv Roy, I would like to add a sentence in your 3 point. iOS mobile app helps in scoring over your competitors and It’s a great marketing tool that helps that helps you to connect with your customers at a personal level through push notification. Why not create an app that allows you to directly interact with your target audience and make customer brand loyal. This is really an interesting article thanks for sharing.

  3. Koustuv Roy

    November 8, 2013 at 10:48 am

    Hello Ehtesham! Thanks for appreciating my effort. Nice addition you did to the writeup and rightly so! Keep in touch.

  4. Ravi

    December 14, 2013 at 8:23 am

    Now a day android os is very popular . And many device are support this os . many apps are available of android . its a great os. Thanks for the appreciation! Yes, you’re right on that.

    • Koustuv Roy

      December 17, 2013 at 9:46 am

      Thanks for your comment Ravi.
      I appreciate your feedback. You’re right, now Android is the king of the ring. I guess we have to wait a good few years to find out whether any other OS can compete with Android 🙂 Stay connected.

  5. Dave

    January 20, 2014 at 6:48 am

    In the present time iPhone app development gives various advantages for many small and large enterprises. Many business use iPhone app for its targeted based customers and for increase their product efficiency.

  6. Vanessa

    February 21, 2017 at 9:20 am

    Mobile app is the new way for companies to expand their market or services by reaching large customer base. Also, it would be very helpful mobile apps are developed for in native language according to geographic location of a country or people.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

Small Business

The logistics assiduity has endured significant growth in recent times, expanding into new market and countries. With the global logistics assiduity estimated to be...


The food industry is up and booming again with the support of technology. There is a massive development of technology which aids the restaurants...


The evolution of entertainment has gone through many iterations, and now modern TV has internet connections to browse channels for hours. Every TV program,...


Do you want to improve the engagement of your app? Here’re 3 proven personalization techniques that will surely help you to boost engagement of...