May 27, 2013
Dear Fortune 500 Marketing Departments,
Sorry for being all over the place lately, puberty sucks.
Social Media (9 year old)
Right now trying to predict consumer behaviours online is the same as putting 100 children in a superstore and trying to predict what they’re going to do next… Good luck.
Well there are people who are trying to do it, particularly 500 brave marketing souls that are at the helm of our nations largest companies. They are in the midst of watching 2.7 billion people roam the internet, act in strange and unpredictable ways, purchase things, talk to one another, and turn online information into offline action.
It’s a brutally daunting task, but add onto it increasing pressure of investors to “figure out this Facebook thing” and they are faced with the perplexing question of how to guarantee ROI in this digital free-for-all.the helm of our nations largest companies. They are in the midst of watching 2.7 billion people roam the internet, act in strange and unpredictable ways, purchase things, talk to one another, and turn online information into offline action.
Well here are the top 10 online marketing tools for 2013 that have ensured the 500 keep their fortunes:
#10 – Eloqua
Eloqua was recently acquired by Oracle in February 8th 2013 and together they form an all-inclusive customer experience. Eloqua had the first mover advantage and led the automated marketing industry making them one of today’s leaders in revenue performance management as well as with contemporary marketing strategies. They strive to transform how their client’s market, sell, and how they offer customer service..
#9 – Silverpop
Silverpop is one of the only internet marketing tools that provide a unified marketing platform that includes: email, mobile, and a social tool. Silverpop ensures that their customers accomplish greater return on relationships by individually engaging each person’s behavior. The platform allows you to automate personalized experiences, generate revenue, recover ROI, and expand on your brand loyalty.
#8 – ExactTarget
ExactTarget is a leader amongst automated internet marketing tools and is a global provider of cross-channel interactive marketing SaaS (software as a service) solutions through email, mobile, social, and websites. Exact Target allows for its clients to determine how they would like the platform to be used, either self-service or full-service. They also support their clients with educational training, resources, and committed customer service.
#7 – Pardot
Pardot, an Exact Target company, specializes in marketing automation software for companies with multi-touch sales cycles. The platform allows their client’s marketing and sales departments to create, deploy, and manage online marketing campaigns for increasing revenue and to maximize efficiency. What separates Pardot from the rest is that they feature certified CRM integrations with Salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM. These affiliations provide clients with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
#6 – HubSpot
HubSpot is said to have dubbed the term inbound marketing and are renowned for being one of the best all-in-one marketing platforms out there. They allow automated emails, follow ups, lead management and so much more. They specialize in their ability to build leads through conversion, automated tactics and calls to action. They offer support and consulting for their clients however their prices are some of the industries steepest.
#5 – Marketo
Marketo’s motto is simple: Marketing Software. Easy. Powerful. Complete. They provide marketing automation, social media campaigns, inbound marketing, sales applications, and ROI reporting. They strive to seamlessly connect their clients to their prospects with their industry leading CRM capabilities while trying to understand how to maximize the ROI.
#4 – Act-On Software, Inc
Act-On Software’s cloud-based integrated marketing platform is a SMB’s marketing dream as it helps smaller marketing teams reach their goals faster. Without worrying about dedicated database maintenance, process analysis or even IT support, the small marketing team can focus on what’s important –sales. Their tools include everything you need to launch a successful campaign and it’s compatible with other CRM systems and webinar management systems.
#3 – Leadsberry
Leadsberry is a tool that makes lead management more automated, systematic and time-bound. Leadsberry’s marketing automation tool offers businesses with concise and focused lead management strategies that will help them boost their lead quality, prospect response and of course, lead : deal ratio. They offer lead scoring, lead management, CRM Integration, sales alerts, and email campaigns.
#2 – Lyris
Lyris makes it easy for digital marketers to design, automate & optimize data-driven campaigns for increased ROI, with on-premise and in-the-cloud solutions. They specialize in implementation services, deliverability, technical, strategic consulting, customer management, campaigns and creative services.
#1 – MyViralWeb
My Viral Web takes the prize on this one as they have created an all-in-one platform optimizing SEO, social media, email marketing, web monitoring, PPC, and analytics. Their free live demos allow you to go play with the tools without any credit card or spam-me-for-life email signups.
What’s most impressive is their results calculator. You basically plug in your goals (eg. 100,000 Facebook likes – 1,000,000 YouTube views – 50,000 twitter followers, etc) along with desired timeline and consumer demographics, and it spits out a price of exactly how much it will cost to achieve through their network. If they can’t achieve the goal within the timeline, they give you all of your money back (not just the remainder of it).
Real impressive stuff.
Well that concludes this year’s top 10 list. Good night and good luck you marketing gurus!