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Simple Image Optimization Steps That Can Boost Your Site’s Ranking

wp-image-optimizationThe online marketplace presents a potentially endless opportunity for business owners to grab consumer’s attention. However, with so many businesses competing for top positions in search results, it’s getting increasingly difficult to play the game.

It’s no longer enough to simply have a site and decorate with visuals. There are specific requirements you have to keep in mind when you’re creating pages for your site, including image labels. These in particular have become very important because the popularity of image search creates the opportunity for your site to be found through photos.

Post Relevant Photos

Every photo you post is an opportunity to reflect your site’s actual products and services. Additionally, consumers searching the web are more likely to visit sites that have original, fresh photos that engage them with your business. For example, if people search for a tool to repair a broken pipe, they are less likely to be moved by a picture of a wrench on a table. On the other hand, an image of a plumber actually using it to fix something would connect people with the use of the tool, or the repair services that you offer (whichever you are promoting).

Small Additions That Can Make A Big Difference

There are many small tweaks and additions that can make a huge impact on your website images. For instance, according to Search Engine Journal, adding captions to all the images on your site can greatly enhance site traffic because people are naturally drawn to reading them.

Another useful tip is to simply change your image’s file name, title text, and tags to precisely match the subject or message the image presents. To illustrate, if you’re in the air conditioning business, all the labels of the photos you post should include the words “air conditioner” so that the search engines can find your site more easily.

Bigger Isn’t Always Better

Large and detailed images can be appealing, but if your site takes too long to load, people won’t really appreciate the visit. Cropping your pictures to exclude parts that aren’t necessary is something you can do using your ordinary Paint program. Moreover, there are many user-friendly tools available on the Internet (like that can help you resize and convert your photos to make them more compact.

Images are definitely more than just decorations, and when optimized, they can attract quality site visits. The reason that certain sites rank higher than others is due to the attention their webmasters and marketers pay to a range of search engine preferences. By taking advantage of these image optimization solutions you are taking an important step forward in your overall SEO strategy.

Written By

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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