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Hybrid vs Native vs Cross-Platform – What to Choose?

Are you looking for the best IT offshoring services in the UK? This guide will help you choose between hybrid, native, and cross-platform.


With the evolution of mobile apps and rapid improvement in user experience, there’s always a question about whether it’s better to build an app natively, using hybrid or using cross-platform with the help of IT offshore services. No matter what you choose, keep in mind that it’s essential to understand your business needs before deciding which option fits best.

With the rapid growth of mobile usage and social media, marketers have been spending time and money to figure out how they can reach audiences on these channels. This has resulted in an explosion of app development options, including native apps, hybrid apps, and cross-platform apps. Each one comes with its own set of benefits, challenges, and costs. Let’s take a look at what each option means for marketers.

1. What is a hybrid app?

Hybrid apps blend traditional native apps and HTML5, which allows you to have the best of both worlds. Hybrid apps give you access to the most popular mobile platforms while using the same code base across all of them. That means you can focus on creating a beautiful and engaging experience without worrying about writing different code for each platform.

Hybrid apps are built with HTML5, CSS, and JavaScript and use a framework such as PhoneGap to convert them into hybrid apps published on App Stores and Google Play. Their HTML5, CSS, and JavaScript framework also make it possible to create them in a more straightforward manner.


Hybrid apps are often cheaper to create and publish. They can be used on all platforms, and they provide a better user experience (UX) for most types of businesses. A hybrid app is a mobile app that uses web technologies to deliver an app-like experience on mobile devices. Hybrid apps are faster, more secure, and easier for developers to update than native apps.


Hybrid apps are not bad, but they have some disadvantages. Hybrid applications cannot be used as full-featured browsers because they do not support 100% of the features of the Web (HTML5). They also have several technical drawbacks that significantly slow down their launch. That is why hybrid applications still cannot compete with native applications in speed and memory consumption.

2. What is a native app?

A native app is a software application that has been designed for a specific platform (Android or iOS) to help expand the functionality of mobile devices by software developers.

Native applications are built using a programming language that is supported by the device’s operating system, such as Objective-C (iOS), Java (Android), and C# (Windows Phone). An additional advantage of using native apps over-relying on a web browser is that they can be easily updated without an Internet connection.


If you have an established business and a mobile audience, a native app is for you. If you have a mobile audience and no web presence, a native app is for you. If you have a web presence but no mobile audience, a native app is for you.

The benefits of a native app are plenty: instant access to your customers, an interactive experience, user data that can be collected and integrated into your website, no need to refresh the page or visit your desktop site to see new updates. The list goes on.


Native apps are costly and can’t be easily updated by software development service providers, whereas web apps can. It is also difficult to clear the cache of a native app. A web browser will clear the cache when updating the content. In Native apps, you need to clear the caches manually by going into app settings and clearing them there, which is not always feasible for users.

3. What is a cross-platform app?

Cross-platform mobile apps are a type of mobile app that can work across multiple platforms. In recent years, they have gained popularity and have become a preferred choice for businesses to create an app for their business services or products.

Cross-platform technology helps IT outsourcing companies to reach out to their customers at the same time while saving them money and development time. Users can go through the same experience on their favorite devices and share the app with other users.


A single-platform app is an app that is only available on one platform, such as a Windows-based app. On the other hand, a cross-platform app is available on multiple operating systems, such as iOS and Android or Mac OS X and Windows.

The benefits of cross-platform apps are significant for both users and developers alike. They can provide the same experience across different platforms without the need to buy a separate license for each platform. This makes them particularly useful for businesses that need to reach out to their global audience with minimal investment in time, effort, and cost.


Most of the apps today are cross-platform apps. They run on both Android and iOS. While that may seem like a good idea, it has its disadvantages.

Cross-platform apps are called so because they work across multiple platforms. And these are possible thanks to web technologies like HTML, CSS, and JavaScript. But moving from one platform to another via a cross-platform app is not a good idea.

Cross-platform app development is difficult than developing an app for a specific platform. The software development company must make sure that they create code so that it can work across multiple platforms. This increases the cost of the app because more time is needed to create an app for multiple platforms compared to creating an app for one platform only.


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A content writer with various interests - technology, industry, home improvement and renovation, automobiles are some of them.

1 Comment

1 Comment

  1. Jignesh Thanki

    January 19, 2022 at 11:23 am

    When it comes to native vs hybrid mobile application development vs cross-platform app development, native applications hold better UI capabilities since they have preset libraries and interface components and are customizable.

    Native app development is the best choice in terms of customization and UX.

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