Everyday app stores receive millions of mobile applications from mobile application development companies or from individuals. But, we can’t say that all apps are downloaded in equal numbers. So, in order to get some popularity it has become mandatory for mobile application development companies to promote their mobile apps effectively using some marketing techniques.
Below are some handy marketing techniques to promote your mobile apps:
Social Media – Social media websites like Facebook, Twitter, Linkedin, Stumbleupon and so on have millions of users. If a user finds a post, video, images or any other thing which is very interesting and useful, you will likely see a tremendous increase in shares within a short span of time. So, if your app is innovative then you can expect an increase in Facebook & Linkedin shares, tweets and so on. You can also make use of the Facebook ad option to promote your apps. It can be noted that most business entrepreneurs are receive potential customers from Facebook advertisement only. So, there is nothing wrong in spending on Facebook ads.
Press Release – You can use press release websites to create some buzz among people. Even after the Google algorithm update, the press release marketing technique is still one of the vital link building technique. Try to write a press release and get maximum exposure from your audience.
TV & Newspaper – If you are capable of publishing your apps in the newspaper and TV channels then there is more of a chance that your app will get maximum exposure among the public within a short span of time. A great example of this is the Zoo Zoo ads of Vodafone.
Writing Blog Posts With Catchy Titles – Another effective way to promote your mobile app is to write blogs about your app using catchy titles and publishing it on websites which are very popular. Blogging will allow you to drive more traffic within a short period of time. So, try to write as much blog posts as you can about your mobile app and share them in social media websites.
Provide Free Downloads – Another important way to promote your app is by providing free downloads. This allows visitors to download your app without any hesitation. However, if your app is only downloadable by paying some amount of money, you will not be able to generate much traffic or downloads. Once you have reached the maximum downloads and traffic possible, you can make your next version a paid one.
Submit Your App in Various App Review Websites – There are so many app review websites available that you can find on the internet. Most website administrators want you to send an email to them directly with your app description, images, and so on. If they find your app useful to users then they will likely review your app.
Participate in Forums – These days forums are considered as being a vital marketing technique. Try to participate in as many mobile forums as possible. Also, check if there is a separate section for promoting your mobile app in the forum. In this area you can promote your app with detailed description and images.
Promote Using Mobile Advertising Networks – If you are able to spend some money by using mobile advertising networks then you can do that. It is also another strong way to drive more traffic to your mobile apps. Some of the most popular mobile advertising networks are AdMob, Millennial Media, Adfonic, chartboost and so on.
Provide Demo by Participating in Main Events – Providing demonstrations is also one of the essential way to drive maximum traffic to your app or product. Most of the big corporate organisations are receiving more traffic to their product by providing clear cut demos of their product(s).
Optimize Your App – This is a BIG one. Optimize your app to get maximum visibility in the app store. Most professionals are failing to do just that. Try to have catchy title for your app as well as explain a little bit more about your by using clear descriptions as well as keywords.
Invite Guest Bloggers – Guest Blogging is now considered as one of the most vital marketing technique. Most big corporate organisations are generating more traffic through guest blogging alone. So, approach guest bloggers to write about your app and publish them in popular guest blogging site(s) such as this one.
All these marketing techniques will definitely help you in promoting your mobile apps.