Did you know that a whopping 97% of customers search online for local businesses? Did you also know that 80% of customers read reviews before making a buying decision? Did you know that you can convert up to three times more customers with a good reputation? These are staggering statistics, and they underline the need for companies, especially those that are web-based, to be increasingly proactive in establishing and maintaining a positive and as close to squeaky clean image as possible.
To take this a step further, being proactive means initiating change rather, not simply reacting to events. This is precisely what a new breed of companies set out to do in today’s web-driven world. “Online reputation management” became a catchphrase for corporations back in 2011. Reputation management boosts the prominence of “positive” information for web-based companies that are living and dying by the web. But there are tons of online reputation management firms out there. What exactly do they do? And how can you choose a company that will get the job done right? The choices are seemingly endless for those struggling to find the correct means to recover their good names when damaged by vandals.
Boosting Online Reputation
One company that we will highlight today is ReviewBoost. This company claims to be the worldwide leader in online reputation management. The company was founded in 2007 and has over 4,000 employees headed by CEO Brad Merkel. How does this company operate and what does it deliver? ReviewBoost’s coined strategy of “Local Reputation Management” is used to promote the positives of a company throughout the internet using search engines like Google. The company’s strategy includes combinations of social media, online marketing, SEO, customer loyalty, and reputation management. The company works with local businesses to collect feedback from their customers through a review-type survey. Whether the company is a giant local supermarket that needs a boost from too many complaints about long checkout lines or shopping carts hitting car doors in the parking, or a small main street barber shop that just needs to be proactive in maintaining its image among locals, ReviewBoost claims to have the tools and prowess to get the job done right. According to ReviewBoost, reviews for businesses, online directories, and search engines like Google are a measurement of your company’s branding and customer service efforts.
Reputation Demands Increasing
The growing demand for online reputation management has created competition for ReviewBoost. Players such as Reputation Changer, Reputation Management Consultants, Netmark.com and Bruce Clay have all generated over $3 million since coming onto the scene over the past fifteen years. ReviewBoost has also grown since coming onto the scene, and was recently awarded with the prestigious award of emerging business for 2012. The company was one of nearly 40 businesses recognized at the 2012 Small Business Awards Reception and Networking Power Hour, an annual event that recognizes small businesses that are helping to drive our regional economy.