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Why Online Reviews Are Crucial to the Success of Your Business

In today’s digital age, online business reviews can mean the difference between the success and failure of your business. How many times have you searched for a restaurant before going there only to have your mind changed by their dismal 2-star rating? Guaranteed Removals, an online content removal, and reputation management company, tells us that this is an extremely common occurrence for businesses of all kinds, not just restaurants. Before visiting a given business, 90 percent of consumers will consult online reviews.[1]  A further two-thirds of these consumers will have their decision affected in some way by what they read.

Here’s what makes online reviews so important:

They’re Highly Accessible

Where there are businesses, there are reviews. The role of word-of-mouth reviews has expanded exponentially with the creation of general and industry-specific review sites online. Where before consumers would tell their friends and family about their experiences with a given business, they are now able to share their thoughts online where hundreds and even thousands of people can view them. It’s almost impossible to search for a business online and not be confronted with multiple review sites with varying scores or star ratings. 

They’re Trusted by Consumers

Statistics show that more than 80% of people tend to trust online reviews as much as they would a personal recommendation. If a review is well-written and specific, it’s very likely that the reviewer will be taken at their word and that people will believe what is being said is genuine. If the same amount of value is being given to an online review as to a recommendation from a friend, there’s little wonder why they impact purchasing decisions so heavily.

They Affect Sales

If the online reviews for your business are overwhelmingly negative, your sales are likely suffering as a result. On the flip side, however, having mostly positive reviews will attract more potential customers to your business and likely increase sales. A recent Harvard study showed that a business’s revenue can increase by as much as 5 to 9 percent with a one-star increase in ratings.

So what happens when you do get a negative review? Guaranteed Removals says there’s one key thing that every business needs to remember when dealing with negative reviews:

Remain Professional and Don’t Take them Personally

Having a few negative online reviews is not uncommon, but replying to these reviews with argumentative, defensive comments can make the situation far worse. There are many cases in which hot-headed responses to negative reviews end up drawing more negative reviews. In several extreme cases, businesses have been boycotted and have even been forced to close.

You’ll never be able to please everyone and even the best businesses will have a negative review or two. Improving the customer experience at your place of business is the first step in getting positive reviews but not the last. How you respond to positive and negative reviews as a business owner is just as important. Due to the accessibility and trust associated with online reviews, and the influence they have on sales and revenue, online reviews are something that every business needs to pay close attention to.                          


Written By

Michelle is a driven and dedicated white hat link builder from the Philippines with over 10 years of extensive experience and many successful projects under her belt. She has handled SEO for startups, small to mid-level businesses as well as corporations.



  1. Andy

    July 24, 2018 at 3:11 pm

    I agree with with you Michelle! Online reviews play an important role in an online business. Not only that, it determines the integrity of the product or services.

    The Audience or prospects are highly base their interest through reviews which affect the sales of any businesses.

  2. Whatley

    May 31, 2022 at 4:49 pm

    I agree with you Michelle! Online updates play an important role in online business. Not only that, it determines the integrity of a product or service.

    Audiences or prospects based largely on their interest in reviews that affect the sales of any business.

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