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How Could A Social Media Marketer Utilize Pluck 5.1?


Owned by online media company and publisher Demand Media, Pluck is a social media marketing solution that enables brands to connect with their target audience. It offers a fully integrated platform businesses can use to drive traffic, create brand advocates, and even boost sales with the right game plan. The platform is currently used by some of the top online brands in their respective fields, including Best Buy, the NFL, and USA Today. Demand Media recently launched Pluck 5.1, so right on time, here is an article explaining how a social media marketer can take advantage.

Integrate with Pinterest

Pinterest is currently one of the fastest growing and most promising platforms in the social media space. And while that growth has finally started to slow down a bit, it still has a ton of momentum and plenty to offer creative brands. With Pluck 5.1, Demand Media has introduced a new “Pin It” button that allows marketers to pin photos and videos onto the popular virtual pinboard site directly from its own widgets. According to the company, this is the first of numerous integrations it has planned for Piniterest.

Leverage New and Improved Sharing Functionality

Social media just would not be the same without the ability to share interesting content with friends. Realizing this, Demand Media took the time to tweak its sharing functionality in the
Pluck 5.1 release. The upgraded platform features a new and improved interface that makes it easier than ever for social media marketers to share content with fans on sites like Facebook, Twitter, and LinkedIn. Of course you can easily share updates and other content from these respective sites, but the main benefit here is centralization that lets you do everything from one location. When you are rolling out massive campaigns, perks like this can’t be undervalued.

Offer Targeted Loyalty Rewards

More and more businesses are learning that the key to garnering success in the social media realm is converting casual fans into fully engaged evangelists. The people who share your content throughout the social web and beyond are the influencers that can put you in position to truly enjoy the fruits of your labor. One of the numerous improvements in Pluck 5.1 is the addition of tracking capabilities to the platform’s existing syndication features. In simple terms, social media marketers can now identify just who is sharing their content and reward those users accordingly.

Slowly but surely, Pluck is earning a name as a viable platform for brands trying to increase visibility, traffic, and engagement via the social web. And although it has always had a lot to offer in the way of powerful marketing tools, the release of version 5.1 obviously takes it to an all new level. If you have been curious to know what the Pluck bandwagon is all about, take it from us when we say this latest edition definitely makes it worthy of a closer look.

Written By

Chiko Noguchi is a best practices activist and advocate for a leading provider of email marketing services.



  1. TracyAnn0312

    May 18, 2012 at 4:04 am

    This could be another wonderful idea for Social media marketer.I think that leveraging new and improved social media network is a good source to find appropriate clients for your business.

  2. jennifer

    May 18, 2012 at 6:54 am

    This type of information and additional additional will surely bring a huge help to all the marketer in order to get into with a great change on their stuff…

  3. michael

    May 21, 2012 at 7:08 am

    Although we have the technical ability to integrate communications across different platforms, let’s not forget that they address audiences differently. People read and react to Twitter, Facebook and Pinterest in different ways. Remember to take some time to address each one specifically.

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