WordPress is the most popular content management system (CMS) web development experts consider for creating comprehensive websites. This statement is substantiated by the fact that more than 25 percent of websites in the digital realm are powered by WordPress and this CMS boasts having more than 59 percent market share. The popularity of this open-source platform is owing to its diverse beneficial features. In addition, this platform equips web application specialists with a wide range of tools and themes allowing them to give visual shape and form to their creativity.
An appealing website has the potential to attract visitors to your site thus increasing traffic. Using the out-of-the-box tools, features and themes your WordPress specialists can decorate your website in such a way that you can make your site stand out in the web world. However, having an attractive site will ensure site visit by your audience but not their stay on your site, in other words, user engagement. For that, you need to create a high-performing website which is very much possible with tonnes of available plugins for WordPress.
Depending on your business needs you can either go for a free WordPress website or a custom WordPress website built from the scratch. Although the latter will cost you but in the long run, you can reap the benefits. It is better to consult a WordPress development agency to get an estimate and find out the benefits of customized WordPress website for your business.
Another important reason for the popularity of this CMS is its ease of use. You can easily frame a new page for posting blogs, images, etc without having to edit HTML codes. Hence, you can maintain fresh content on your website which is very important for search engines to rank your site. Your WordPress-built website will be supported by each and every browser. Moreover, the latest version of WordPress CMS comes with built-in SEO features making your website search engine friendly. And you understand how important it is for your business to get a top place in search engine ranking pages. Therefore, to cash in on the full potential of your business website it would be wise for you to go for WordPress!