Most Webmasters, particularly bloggers have had to make a decision whether or not to make their Websites do-follow or no-follow, at one time or the other. However, before making such a decision, it is very important to think carefully about some of the advantages and disadvantages of creating a do-follow site over a no-follow one or vice versa. Generally, the term do-follow describes a value that can be assigned to the rel attribute of an HTML element in order to instruct certain search engines that a hyperlink should influence the target’s ranking in the search engine index. Thus, some search engines will rate hyperlinks that are marked as do-follow and ignore those marked as no-follow, in their ranking system.
NoFollow vs DoFollow
Presently, the biggest argument in support of marking hyperlinks on Websites or blogs as do-follow are in relation to search engine optimisation, increasing visitors and getting more people to comment on blogs. However, this does not come without a sacrifice. This is because do-follow Websites tend to be more attractive to spammers and ‘false’ visitors who are only interested in getting the much coveted link juice. Unfortunately, when this happens, not only will the amount of spam comments multiply, but so will the number of spam trackbacks. I remember having to report a couple of URLs to Google in the early days of changing this blog from no-follow to do-follow because the number of spam increased in geometric proportion and I was not adequately prepared for the potential consequences of the decision.
Make Up Your Mind
It should however be made clear that the issue of spam comments, emails and trackbacks are not exclusive to do-follow sites alone and making a site no-follow will not guarantee protection from spammers. It is therefore important to always use the best available anti-spam techniques and filters at your disposal so as to limit the effect of spammers and spam content on your Website or blog.
How important is the do-follow attribute to you?