Video content is quickly taking over the internet. If you’re not glad about this, chances are you don’t have the budget for a full-on production. If that’s the case, you must not be familiar with video animations. We wanted to share some of our experiences on the topic. In this article, we’re going to cover a few interesting facts about video animation.
I don’t have the Budget for Video content
While regular video production can be expensive, animated videos can be produced for a lot less. You will save on casting, location, and even equipment. Plus, updating an animated video is a lot easier than a real live one.
The difference can be enormous depending on what you intend to display. Reproducing extreme environments, let’s say a major accident on a construction site, in real life would take an extreme amount of resources and skills. On the other hand, reproducing it with animation would be a lot cheaper, not to mention a lot safer.
A Freelancer can make this for a few bucks
True. But as you might know, hiring someone to fix your car for free will cost you more in the long run. The same principle can be applied to your business. It might be cheaper, but will it get you the ROI you want?
If the video you invested in doesn’t show results, it won’t matter how cheap it was. A great video will pay for itself with leads or conversions. We have the skills and experience to produce the video you need.
We’re looking for something more serious
We get it, we’re talking about your business after all. That said, animation doesn’t need to be cartoonish or juvenile. We constantly create professional animations that seamlessly represent the culture of our clients.
An Explainer video does more than reproduce an explanation
That’s right. A good explainer video will present its message in a clear and easy-to-digest way. Now, a great explainer video will let viewers see more. It will give them a glimpse into your company culture. Something that can’t be reproduced with words.
The way you present the information, the animation styles, the color palate, the voice-over tone, and the background music will immerse viewers into a full experience. Studio 52 has all the tools needed to identify and produce that experience with your brand at its center.
Better rankings for your site
Indeed, every single view of a video hosted on your site will enhance your SEO. Video content is becoming a serious deal and Google agrees. The little crawlers that define the ranking of your site love a good video.
Executives also prefer video content
This is an interesting one. There is a strong preconception relating videos to entertainment. However, videos are a quick and easy-to-digest way to consume information. Busy executives know to appreciate this advantage and choose video over other formats of content.
Short informative videos are shared more often
Animated explainer videos less than 15 seconds long are shared about 37% more. You don’t need to produce a full-length film to get your point across.