As hiring became very competitive nowadays and talented candidates have a lot of options to choose from, recruiters have to adopt new strategies in order to attract quality applicants.
A company who wants to get the best people work for it should build long-term relationships with potential candidates. This is what we call an inbound recruiting program.
According to Resource Co-Founder Troy Sultan, an inbound recruiting program has five steps:
A proactive sourcing strategy
Create awesome content about your company to attract candidates. Begin by creating a special page on your website about the job openings, the culture of your company and the great team working for you. Try to show what a great workplace your company can be, post photos, videos, and testimonials of the other employees. Blog posts about what means to work in your organization would be a great idea.
Post this content on all the social media channels you own and link to it from your posts on job boards.
When you find a great candidate, giving a personal touch to the messages you send him, will help you stand out. Don’t just copy and paste the job description but go one step further and try to be original.
Before you introduce yourself and the company you work for, tell the candidate that you believe he is a right fit and also tells him the reasons you believe that.In the end, you can also include your personal opinion about the company and why you like to work for it. Try to be friendly and conversational and make the candidate feel he is important and valued.
Keep in touch with candidates
Sometimes, an interested candidate is not ready to join you right away, from different personal or professional reasons. Don’t give up and stay in touch with them. Show you really value them by sending periodical messages. Let them know you did not forget about them and see if the situation has changed. They will understand you are not just trying to fill a role, but you are really impressed with their skills and want them to join your business. Message them free to four times just to say hello and show you are still interested in them. This can make them take a decision and make a career change by accepting your offer.
Devote your time and effort to best candidate sources
You should devote your resources only to the candidate sources that work best. For that, you must first measure different sources to find out which ones perform best. Use a recruiting software for that,
The marketing department can help you with some important data about how many visitors your careers page and other recruiting content have.
Using recruiting software
As hiring becomes very competitive nowadays and talented candidates have a lot of options to choose from, recruitment agencies have to adopt new strategies in order to attract quality applicants.
Recruiting software with tracking solutions will really help you in managing your inbound program and the entire recruiting process.
When sending e-mails to your applicants, use an ATS to track the conversation. Following the conversation history will help you understand a lot of things about the hiring process.
If you want to be better than your competitors when it comes to hiring the best people, you should you an inbound recruiting program that has the power to attract quality candidates.
Create great content, be friendly and conversational in order to create a long-term relationship with potential amazing employees.