Content creation is a thriving business in this era, and content creation agencies work hard to keep moving forward in the industry. If an agency cannot make it for longer if it does not follow some tips or techniques,
Here are five of the easiest ways that you can turn your content creation agency into a success:
Make a Statement with Full Headlines
The basic aim of making a headline is to attract the reader’s attention right away. The human mind works on the law of simplicity, which means it does not respond happily to long and tiring things. However, your mind readily likes to respond to something short, vibrant, or very impactful. Headlines are short and impactful, and if the writer writes interestingly, it makes the headlines vibrant too.
This makes headlines very impactful and leaves a good first impression on the reader. If you cannot provide a good headline for your clients, you will lose them. If you can’t cater to a client because your headlines were ineffective, you’ve just squandered your energy, money, and all the hard work you’ve put into creating the content, no matter how good it is. It must be unique, ultra-specific, useful, and must indicate the purpose of the main body.
Keep your introductions precise
Contents with long introductions are boring and nobody wants to read them. Introductions are the second most important thing in your articles after impactful headlines. The main purpose of writing an introduction is to get your reader’s attention and to briefly describe whatever you are trying to convey via your headline. Long introductions make the readers bored, and they are usually left out, even if your main body is factual and conveys good information. Almost 10% of readers never scroll down to see what is written in the main portion of your content. Here are some tips to make your introduction interesting and to the point.
- Keep your first sentence short.
- Briefly discuss what is written in the headline.
- Tell a story.
- Ask a question
- Refer to a concern or a problem that your reader might be facing.
Write longer articles
Just as brief headlines and introductions impact the reader, long and detailed articles are more likely to be read by the readers than articles that are short and do not explain anything clearly. If a writer keeps the word count between 400 and 600 words, then despite the time, effort, and research you have put into your writing, there will not be any significant improvements in your traffic. The reason? The word count is not enough. Your content should be at least 800–900 words to gain a reader’s attention.
Many professionals believe longer content is 77% more likely to go viral than short content. Although 800-to 900 word count articles are okay to gain the attention of the readers, the average word count of a top 10 result in Google was over 2000 words. The writers of the content creation agencies must aim to make their blogs 2000 words long. But it should be kept in mind that if a writer is aiming to write around 2000 words, he/she should be very clear about what he/she is explaining. Writing relatively brief content is better than writing long but meaningless content.
You should know what your audience needs
A content creation agency can be successful if it knows how to cater to its audience. Every Belfast content creation agency aims to target as many people as possible and tries to deliver content that readily clicks into a reader’s mind. It’s great to spread your content to as many people as possible, but it’s also true that you can’t cater to everyone all at once. If you tried to please all the people, your content would be average. To create noteworthy content, target a specific set of people. It will help to make your content more relevant, and there is a good chance that your content will gain attention and reach the people it should be reaching.
Make your content enjoyable to read
Good content does not only include good writing and a good topic, but also content that is enjoyable to read. It means that your content should not include unnecessary details that a reader will find tiresome. An enjoyable piece of content should have the following characteristics:
- Avoid using difficult words. Use simple and easy words that are easily understandable.
- Avoid technical jargon.
- Avoid using long phrases or
- Avoid writing long sentences. Try to make a sentence as long as 18 words.
- Break down your content into smaller chunks that are digestible for any reader.
- Use bullet points. It makes the content comprehensive in a short time.
- Use an image to illustrate your point.
Content Marketing, SEO SEM PPC Expert
