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4 Things to Keep in Mind When Designing a New Product

Humans, in general, can be categorized into two groups. One hand, there are the left-brainers who are the methodological thinkers using their logic to solve problems. And the right-brainers, driven by intuition, seeking inspiration to find a solution to their problems. Every human being can be categorized into these groups, and when it comes to developers, these two skills matter a lot.

There needs to be a method to their madness if they want to achieve something unique yet interesting. Developers must think creatively, yet they must follow a set of rules if they want to ensure that their product turns out to be what they desire. In this article, I am going to highlight four things that every developer must keep in mind when making a new product so that his next product is better than the last.

Know Your User

If there is one thing that I stress upon, its user centered design, which according to Adobe XD means “Users are involved in the design process from the very beginning.” It doesn’t matter how good of a product you develop if it doesn’t fulfil the demands of the market, you aren’t going to make a profit out of it. So, the first thing that you need to understand is that you must make sure that you develop something that your user wants. You can conduct surveys and carry out questionnaires to find out what their demand is. You must collect enough data to stimulate your product design and produce something that is both user friendly and profitable.

Focus on Solving Problems

The goal of your product should be to solve existing problems in the market. You need to understand that when users look at your product, they don’t say that your product is innovative. Instead, they are looking for something that makes life easier for them. Therefore, you must focus on creating a product that is a breakthrough in customer experience rather than just another product in the market.

Validate before Creating

The best way to carry out the production of any product is to make sure that it will satisfy your users before you start pouring money into it. So, you should be making sure that your customers will actually want the product once it is developed. The best way to carry this out is by making a low-end prototype of your product and rolling it out in the market. It will give you a good idea, whether it will turn out to be a success or not.

When in Doubt Go For Simplicity

I can’t stress how many mistakes developers commit when trying to make a different product. You need to understand that you don’t have to create the most innovative product in the market; all you need to do is to create something that works. You should not confuse your users with added functionality and instead create something that easily solves their problems. Keep your eye out for small fixes that can make your product better so that you can gain an edge over your competitors.

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