Today while I was speaking to a marketing class that I teach, I got one fascinating question from a student.
He asked me about my opinion on LinkedIn as a marketing platform.
Is it better than Facebook or Instagram?
Is it the best platform for finding work and essential connections?
Does it make more money in less time?
I told him that LinkedIn is the best platform when you’re looking for work or for someone to hire, but only that. It’s also the best if you’re goal is education and learning.
Fun fact: LinkedIn has more than 750 million users all over the globe. This alone makes it one of the biggest social networks right now.
So how do you find work, and how do you market your page so that clients start flying in?
Since we’re busy people, let’s not waste any time and hop right into it!
Why is LinkedIn important for business and education?
When talking about social media and online marketing, the money in your pocket always yells: “Hey boss, put me in the almighty three, please!” Almighty three being Instagram, Facebook, and Twitter, of course. And while the talking money may have a point, excluding LinkedIn would be a great disservice.
As the world’s largest professional network, LinkedIn generates 227% more effectively than Facebook and Twitter, so it’s an essential platform for your business regarding marketing.
Best ways to use LinkedIn to market your business and make money!
- Use both LinkedIn Profile and LinkedIn Page.
- Write smart hashtags.
- Be consistent with your publishing.
As I promised, now you have all the best ways to grow your network on LinkedIn, but let’s dive a little bit deeper into these concepts and help you understand them better!
1. Use both LinkedIn Profile and LinkedIn Page
First, LinkedIn Pages and LinkedIn Profiles are meant to do different things in marketing. Pages logically are public and used mainly by businesses. On the other hand, profits are private and used by individuals instead of businesses. Both use algorithms, so you’ll have to use different tools, depending on how you grow your network.
As on Instagram, LinkedIn profiles can also be followed, but what makes them unique is the ability to have private talks with connections who request to join your network. Suppose you’re a doctor, for example. In that case, you run a care center and prefer an individualized approach to your business; it’ll be best for you to have a LinkedIn Profile to capitalize on this fantastic feature.
My best advice to you is to mix them together and use both LinkedIn entities in tandem to create the ultimate marketing work and cash flow. Always have a good picture next to your business because, in 2020, research showed that 83% of people’s decision-making regarding clicking on someone’s profile directly correlated to the image on the profile. So have a nice, inviting smile on your pictures and start growing your business as soon as today!
2. Write smart Hashtags
Hashtags are a tool used to emphasize things in your posts, but they serve a purpose that can change your marketing strategy altogether. These simple phrases preceded by a hashtag symbol are goldmines for tapping into new audiences, industries, and niches. But using too many of them, or even worse, using the wrong ones, can be fatal. If you are unsure what the best practices for hashtags are, you can use tools like AuthoredIn to help you out.
Find a balance with it. If you work in human resources, start by searching #humanresources to see how many people follow the hashtag and how often it is used.
Then, the job is already much more straightforward. Start with three to five hashtags that reach the audiences you want to speak to. These hashtags can vary in the number of people following them, so don’t worry. Sometimes, related but not-so-known hashtags can narrow your reach to an audience who would be likely to engage with your LinkedIn business.
3. Be consistent with your publishing.
Like with everything, LinkedIn needs consistency.
Whether you publish every day or once a month, your network will expect your content regularly, which builds trust. Choose a schedule that suits you and stick to it. See what days are the best for feedback, and start rocking it!
So there you have it, guys—there are three ways you can implement to make money on LinkedIn.
You have many amazing people to connect with and talk to, so start today!
Senior business developer and financial manager with a demonstrated history of working in the SaaS and FinTech industry. She was involved in fundraising for multiple projects, both from private investors and the European Commission. Ivana is a co-founder of Authoredin, a software that supports content creation on Linkedin.
