Digital Marketing

Top Google AdWords Strategies that Can Help You Increase Your Leads

Running a business can be a mind-numbing task for a marketer. Increasing business revenue is always the priority. With an online presence, your business can really grow effectively and fast. FOOD FOR THOUGHT, what is the point of having a website which no one can find on a search engine? How can you even think of increasing your business when you cannot showcase your website?

This is where Google AdWords come into play. It uses the Pay-Per-Click technique. In a nutshell, Google Adwords is an advertising platform. Have you ever observed the Google SERP (Like Sherlock!!!!)? Of course not, no one can observe like him, he’s the only high-functioning sociopath!!! OK, enough bragging, you must have seen the top three results (Sometimes four) of your search query.

In front of the URL, there is a text that says Ad in a closed box. This is where your website will appear once you get your budget and strategies right. Google Adword budget allocation is on your resources, Adwords Strategies are the one, I can certainly help you with. In this post, you will learn Google Adwords strategies that will help you in bringing kudos for your business. So, let’s get started.

You Know What CTR Means Right?

Before we jump off to the strategies, you need to be clear about CTR. First, CTR stands for Click-Through Rates. It is a simple mathematics formula concerning the visibility against the number of clicks.

What factors affect your CTR in Google Adwords?

Once you understand these factors, you can do a lot of good things with Google Adwords for your business. So, your Ad position depends on the following factors,

  • The relevancy of the keyword
  • The relevancy of your ad copy.
  • How much you bid
  • What quality score you obtain.
  • UX of your landing page So, for a better CTR of your ad, you need to get these factors right or your Google Adwords campaign will fall into oblivion.

Make Use of Keywords in the Headline of Your Ad Copy

As I mentioned above, you need to make a relevant Google Ad Copy. In order to do that, you need a keyword in your ad’s headline. There are variant results for an ad copy when the keywords are used in the body and the headline. When you use the target keyword in the headline of the ad copy, you get increased CTR for your website than that of target keyword in the body of the ad copy.

Make Use Oo Dynamic Keyword Insertion

The dynamic keyword insertion is a code provided by Google Adwords. This DKI code looks like→ Phrase {Keyword: Secondary Phrase}. Now imagine you have a business of cars. You trade for all type of cars such as SUVs, Sedan, Hatchback and etc. Your DKI code will be like this then, Buy {Keyword: Cars}. What magic can this little code do? A lot. When any of your target audience search for an SUV, your ad will appear to him/her as Buy SUV Cars. This methodology will make your Ad more relevant to your audience. This tends to increase Click-Through Rates for your Ad.

How Can You Design Your Dynamic Keyword Insertion?

Follow my lead on this one,

The first rule of using DKI is, never use the name of your competitors or this will make a profit for them, not for you.

  • Misspelled keywords will make your Ad copy a material for funny memes on social media
  • Avoid all types of extensive matching keywords in your dynamic keyword insertion.
  • A wrong format of the DKI code will only cause blunder for your Google Ad campaign.

A Magical Three Way Step

Now, I want you to say this with me. Increase, Optimize, Reduce, Repeat!!! Yes, it the enchantment of every successful Google AdWords marketer.

You must be wondering what to increase, optimize, and reduce?

See, there are many things that can add up to the above phrase. For a profitable Google Adword campaign, you must do the following,

  • Increase Your Bid
  • Optimize Your Ad Copy
  • Then Reduce the Bid. Easy-peasy right?

Actually no, it just looks easy. The road to this destination requires firm actions. Allow me to give you a walk through on this. In order to get more clicks, you need your ad on the top side of the Google SERPs. For top positions, you will have to increase your bids. Once you do that, you must optimize your Ad copy. For optimizing it, you must make your ad relevant to the target query. Once you did that (By adding keywords in the headings), you must cross check the relevancy of the landing page with your ad copy.

  •  Now, once you optimize the ad copy, you need to reduce your bids for avoiding any unnecessary cost.
  • Say again with me, Increase, Optimize, Reduce, Repeat!!!!

The Key To A Successful AdWords Campaign Lies In Negative Keywords

Optimizing your Ad copy is another thing and avoiding unnecessary and irrelevant clicks is another. Negative keywords play a crucial role in decreasing irrelevant encounters. Add negative keywords on regular basis to avoid any further waste of your AdWords budget. Negative keywords are those phrases which are completely irrelevant to your AdWords campaign yet can trigger your ad copy to display. It is wise to avoid any waste of money for irrelevant clicks. Updating negative keywords lists will make sure that your ad copy will not appear when any query contains those phrases.

Conclusive Remarks

These Google AdWords Strategies are my learnings. These tips will definitely help you in increasing your leads and your business profits. Let’s have a quick glance at what we discussed above

  • CTR stands for Click-Through Rates. It is a simple mathematics formula concerning the visibility against the number of clicks.
  • You need a keyword in your ad’s headline. There are variant results for an ad copy when the keywords are used in the body and the headline
  • The dynamic keyword insertion is a code provided by Google Adwords. This DKI code looks like→ Phrase {Keyword: Secondary Phrase}.
  • Increase, Optimize, Reduce, Repeat!!! Is the enchantment of every successful Google AdWords marketer.
  • Negative keywords play a crucial role in decreasing irrelevant encounters. Add negative keywords on regular basis to avoid any further waste of your AdWords budget. So, what say you? Feel free to mention that in comments. I will get back to you ASAP. Ciao for now.
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Emma is a WordPress developer by profession and Writer hobby. She works for Wordsuccor Ltd, that is one of the best WordPress design and development services based company in the USA. If you need WordPress Developer for hire you can contact us on Google+, Facebook, and Twitter.

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